Public Relations Account Director

Are you our next RockStar?

RockOrange is a market-leading, award-winning, creative communications agency based in Miami. We’re looking for a Public Relations Account Director to join our team of communications and storytelling professionals.

The Account Director will work with global consumer brands, focusing on U.S. Hispanic and General Market Public Relations. The ideal candidate will have relevant experience developing and executing integrated Public Relations and influencer campaigns in the U.S. Hispanic and General Markets.

Account Director;

• Will serve as day-to-day client contact and project management lead, overseeing the PR/communications roadmap and all work streams for assigned clients.
• Will find clever ways to amplify client messaging by managing media relations outreach, developing robust content calendars, and maintaining a pulse on industry and consumer trends that create new story angles.
• Must be a storyteller and problem-solver with a deep understanding of traditional media and influencers in the General Market and U.S. Hispanic segments.
• Must proactively develop creative strategies, 360-PR plans, and engaging content to generate media coverage and awareness of client campaigns and programs.
• Must have strong written and verbal skills in both English and Spanish and the ability to operate in a fast-paced environment.
• Must be able to work independently and/or collaboratively with teams across the agency and with various client partners at the same time.
• Must have strong time management and client relations skills.
• Must have strong track-record of working with media, developing story pitches and securing coverage.
• Must have a deep knowledge of media outlets and trending issues, continually keeping his/her finger on the pulse tracking trends, and researching client and competitive news angles.
• Must have ability to lead, provide strategic direction, and empower and mentor account teams to deliver against account goals.
• Must excel at translating strategic direction and feedback from the clients into well-written and precisely formatted strategy presentations.
• Must be comfortable, calm, and confident in all client situations. Comfortable delivering presentations, plans and results to clients and company leadership.

• Account work experience should also include the following:
• Press release and media material development in English and Spanish
• Media list database management
• Press and social media coverage reporting and analytics
• Product review program management (coordination of product deliveries and drops when needed)
• Driving client and executive “buy-in” for their communications programs and developing expertise in specific verticals and industries are the ultimate goal and will define success for this role.

Qualifications:

• Minimum 6 years of PR and Integrated Marketing experience, previous agency experience is preferred.
• Dominance of English and Spanish languages in both written and spoken form.
• Strong Media contacts and understanding of media landscape.
• Familiar with Google G-Suite, Powerpoint, Apple OS, and Keynote.
• Multilingual (English and Spanish) preferred.

RockOrange