Sr. Marketing Manager

ABOUT:

For over 30 years, Funrise has been a global innovator and industry leader in the design, manufacturing, and distribution of toys worldwide. Our mission is to ‘create fun’ for kids of all ages by building impactful brands through innovation, creativity, and imagination.

Our portfolio consists of internal brands including BFF BRIGHT FAIRY FRIENDS™, GAZILLION®, MIGHTY FLEET™, FART NINJAS™, and more, as well as licensed properties from premier partners like Cat®, TEENAGE MUTANT NINJA TURTLES and other global entertainment companies.

JOB DESCRIPTION:

Funrise is looking to add a Senior Marketing Manager to the team. The Senior Marketing Manager is a key leadership opportunity. This role plays a pivotal role in overseeing marketing campaigns, cross-functional teams, and ensuring alignment with corporate goals. The ideal candidate is an accomplished marketing strategist with extensive experience, a proven track record of driving brand growth and revenue, exceptional leadership skills, and a data-driven, innovative approach to campaign management.

RESPONSIBILITIES:

• Partner with Global Marketing leads to develop the Global and US positioning and best in class go-to-market strategies to deliver global direction and brand launch alignment.
• Work with marketing and design leads on final approval for all strategic 360 marketing plans, assets and launch timing.
• Determine the media strategy and optimal channel mix, including planning principles/guidelines across TV, streaming, digital (YouTube), and social media.
• Conduct market research, competitive analysis, and consumer insights to inform marketing plans.
• Collaborate with creative teams to develop compelling and on-brand advertising materials.
• Manage product launch strategies, ensuring successful market entry and maximizing product visibility.
• Coordinate with product development teams to align marketing efforts with product roadmaps.
• Develop and manage marketing budgets, optimizing resource allocation for maximum ROI.
• Track and report on campaign performance and budget utilization.
• Collaborate with cross-functional teams to ensure marketing initiatives are aligned with overall Funrise objectives.
• Ensure consistent brand messaging and identity across all marketing materials and campaigns.
• Monitor brand health and reputation, taking action to enhance and protect the brand.
• Identify opportunities for market expansion, new product development, and partnerships to drive revenue growth.
• Assess market trends and adapt strategies accordingly.
• Provide clear direction, coaching, and support to direct reports to achieve agreed objectives and oversee their day-to-day workloads and performance.
• Collaborate with direct reports to establish individual KPIs and conduct regular reviews.
• Manage the professional development and training of team members, emphasizing timely and constructive feedback on a regular basis.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years’ experience in media planning and buying, digital marketing, and/or advertising including execution and the evaluation of the effectiveness of media campaigns that drive strong ROAS.
• Experience or knowledge of the toy industry and consumer marketing highly preferred.
• Minimum of 2 years in a managerial or leadership role.
• Strong analytical skills and data-driven decision-making abilities.
• Excellent communication and interpersonal skills.
• Creativity and innovation in marketing approaches.
• Ability to multitask in a fast-pace environment managing multiple brands and internal stakeholders.

Compensation: $125k – $150k

Location: Van Nuys

Hybrid, Full-time, Exempt

Funrise is an equal opportunity employer and affirmatively seeks diversity in its workforce. Funrise recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

Funrise