The Director of Marketing serves a pivotal role in developing and executing the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. The position will be responsible for leading a team of marketing professionals, collaborating with cross-functional departments, and leveraging innovative marketing techniques to achieve organizational goals.Job Description
Essential Functions
Marketing Strategy and Planning:
- Develop and execute comprehensive marketing plans to support the company’s Lender and Program Services objectives and targets.
- Conduct market research and analyze industry data and trends to identify opportunities and threats, adapting strategies accordingly. Define target audiences and segments, tailoring messaging to resonate with specific client and prospect groups. Work closely with the executive team to align marketing initiatives with business goals, define and adhere to budget guidelines, and drive sustainable growth.
- Team Leadership and Management
- Lead, mentor, and motivate a high-performing marketing team, fostering a culture of collaboration and continuous improvement. Set clear objectives, provide constructive feedback, and conduct performance evaluations to ensure team members meet their goals and deliver on expectations. Encourage professional development and provide resources for team members to enhance their skills, knowledge and functional expertise.
- Brand Development and Positioning
- Oversee the maintenance and evolution of the company’s brand identity, ensuring consistent application across all marketing channels, both internally and externally. Create and manage brand guidelines to maintain a strong, cohesive brand image. Develop and continuously refine selling propositions that identify key product and service differentiators versus competitors.
- Digital Marketing and Online Presence
- Drive the company’s digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing. Optimize online platforms, such as the company website, Hubspot, and social media channels, to increase engagement and conversion rates. Implement data-driven marketing strategies, analyzing metrics and KPIs to measure campaign effectiveness and ROI.
- Marketing Collateral and Content Creation
- Oversee the development of marketing collateral, sales tools, and promotional materials that align with brand standards. Collaboratively lead the content team to create compelling, informative, and engaging content that resonates with target audiences. Ensure consistency of messaging and brand voice across all marketing materials.
- Client Experience Management
- Oversee the management and production of annual client review documents
- Collaboratively lead the Client Experience team to create compelling, memorable, and engaging events and experiences to assist Sales & Service teams with relationship development.
- Partner cross-departmentally to manage the logistics and brand representation at trade shows, conventions, and conferences.
- Oversee the management of the Front Desk and call reception.
- Partnerships and Campaign Management
- Identify and establish strategic partnerships and collaborations to expand brand reach and tap into new markets. Manage existing vendor relationships and work to identify new partners to improve organizational performance. Plan and manage marketing campaigns, coordinating with various teams and external sources as appropriate, to ensure successful execution and tracking of results.
Additional Responsibilities:
- Directs the company’s internal and external communications including: developing plans for the design, writing and production of communications and marketing materials, including corporate literature, product/services brochures, case studies, newsletters, etc.; website oversight and all internet content.
- Directs public relations activities to ensure the company is widely and positively represented in the appropriate business press and industry and vertical marketing publications, as well as media relations- keeping industry informed of new products, employees, authorizations, innovations and services.
- Directs all marketing communications, direct marketing, market research, marketing partner relationships and publicity efforts. Ensures key messages are communicated accurately, effectively and consistently to targeted audiences and other outside interests.
- Works with business units to define marketing plans for each business area in conjunction with executive and product leadership, ensuring that tactical plans reflect strategic objectives.
- Leads strategic business and marketing partner relationships in conjunction with executive leadership.
- Forecasts and maintains department budget.
Education/Experience:
- Minimum of 10 years of marketing, PR and corporate communications experience, with five years in management. Business-to-business marketing experience required. Bachelors’ degree in business or marketing, with an advanced degree in business or marketing preferred.
- Proficiency with MS Office Suite, Adobe Creative Suite (Photoshop, Illustrator, Lightroom, and Premier Pro), and InDesign
- Familiarity with Customer Relationship Management (CRM) data management tools, Microsoft Dynamics 365 preferred.
- Familiarity with BaseCamp, Monday.com, and WYSIWYG templates.
- Excellent management skills, including planning and budgeting, with ability to effectively make decisions and direct the company’s marketing efforts to meet business and product positioning needs. Other essential attributes include creativity, outstanding communications skills (writing and editing), adaptability and flexibility, a strong detail orientation and unmatched judgment.
- Requires in-depth knowledge of public relations, marketing, web and print design, Internet content and communication principles and practices. Also calls for knowledge of the financial services or insurance industries, markets and trends as well as a thorough understanding of the principles of sales and sales techniques. Ability to thrive in a fast paced, changing environment.
State National Companies (SNC)
Related jobs:
Creative Production Crew Casting Call for Art Project – New York City
Job Description
An upcoming creative art project in New York City is seeking experienced local production crew members to join a professional photography and visual arts production. The team is looking for talented individuals with backgrounds in photography assistance, casting, production support, hair and makeup, and on-camera talent. Priority positions include experienced photo assistants and casting directors. This is an exciting opportunity for creative professionals to collaborate on an artistic production and contribute their skills to a unique visual project.
Job Responsibilities
- Collaborate with the creative team to support the successful execution of an upcoming art project.
- Photo Assistants: Assist with photography equipment, lighting setups, studio preparation, and on-set technical support.
- Casting Agents / Casting Directors: Help identify, coordinate, and manage suitable talent for the production.
- Runners / Production Assistants: Support daily production operations, equipment coordination, and general on-set tasks.
- Hair and Makeup Artists: Provide professional hair styling and makeup services for participating talent.
- Models / Talent: Participate in creative photography sessions and follow artistic direction.
- Maintain professionalism, teamwork, and effective communication throughout production.
Requirements
- Seeking local production crew members based in New York City.
- Open positions include:
- Experienced Photo Assistants – Priority hiring.
- Casting Agents / Casting Directors – Priority hiring.
- Runners / Production Assistants.
- Hair and Makeup Artists.
- Models / Talent.
- Relevant experience in photography, casting, production, beauty, or creative arts is preferred.
- Strong communication and collaboration skills.
- Ability to work efficiently in a professional creative production environment.
- Comfortable following artistic direction and adapting to production needs.
- Must be available to work locally in New York City.
Compensation
- Compensation details have not been provided.
Job Title
Skycam Utility – Michigan @ Minnesota – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Michigan @ Minnesota at Huntington Bank Stadium in Minneapolis, Minnesota (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Miami @ Clemson at Memorial Stadium in Clemson, South Carolina (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Runner II – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Runner II for Miami @ Clemson at Clemson University in Clemson, South Carolina (10/1/26-10/3/26),for the ACC Huddle broadcast on ESPN. Runner II crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Minimum 8 shows as a regional-level runner in live remote productions
- Reliable communication by cell, text, and email
- Check in and out each day with the operations team
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility II – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Utility II for Miami @ Clemson at Clemson University in Clemson, South Carolina (10/1/26-10/3/26),for the ACC Huddle broadcast on ESPN. Utility II crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 7 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Skycam Utility – BYU @ TCU – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for BYU @ TCU at Amon G. Carter Stadium in Fort Worth, Texas (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Runner – Philadelphia @ Chicago – 9/28/26
Job Description
MING Entertainment is hiring a Runner for Philadelphia @ Chicago at Soldier Field in Chicago, Illinois (9/28/26),for the Monday Night Football broadcast on ABC. Runner crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Previous runner or PA experience
- Reliable communication by cell, text, and email
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility III – Alabama @ Mississippi St – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Utility III for Alabama @ Mississippi St at The Junction in Starkville, Mississippi (10/1/26-10/3/26),for the SEC Nation broadcast on ESPN. Utility III crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries; may assist scenic or lighting and work overhead
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 10 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Runner III – Alabama @ Mississippi St – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Runner III for Alabama @ Mississippi St at The Junction in Starkville, Mississippi (10/1/26-10/3/26),for the SEC Nation broadcast on ESPN. Runner III crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Minimum 10 shows as a regional-level runner in live remote productions
- Reliable communication by cell, text, and email
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility III – Philadelphia @ New Jersey – 9/30/26
Job Description
MING Entertainment is hiring a Utility III for Philadelphia @ New Jersey at Prudential Center in Newark, New Jersey (9/30/26),for the NHL hockey broadcast on ESPN. Utility III crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries; may assist scenic or lighting and work overhead
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 10 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Notre Dame @ North Carolina – 9/30/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Notre Dame @ North Carolina at Kenan Memorial Stadium in Chapel Hill, North Carolina (9/30/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Florida @ Missouri – 9/30/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Florida @ Missouri at Faurot Field at Memorial Stadium in Columbia, Missouri (9/30/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
