Location: 10250 Constellation Blvd, Century City, Los Angeles, US (hybrid style, 3 days working in the office)
About This Role
BIGO LIVE’s Content Programming and Management team sits within our Operation teams whose goal is to oversee a platform-wide content programming strategy that creates understanding and symbiosis between our creators and communities.
Serving the North America market, this role serves to ideate, plan and execute content programs and initiatives that are globally/locally relevant to develop our diverse content ecosystem by leveraging the market trends insights and BIGO LIVE in-app functions. You’ll need to demonstrate the ability to organize a creative process, communicate their intent and progress, and measure their results against clearly communicated business outcomes.
Responsibilities
- Identify, strategize and innovate content initiatives to serve business growth and increase user activeness by leveraging our core product functions
- Create, plan, and execute programs and events, including seasonal events, core-community events and identifying new opportunities to increase engagement for all creators related activities and partnerships
- Responsible for local campaign setup, execution, reporting and optimization to drive performance indicators in alignment with Content Vertical team objectives
- Create and manage content calendar and project plans including objectives, roadmap, SWOT and step-by-step action plan to ensure success of a campaign
- Set key performance indicators (KPIs) for content campaigns, such as DAU, retention, livestream hours, watch time and measuring campaigns’ performance against the KPIs
- Perform deep-dive analysis on creators’ content performance, review data and effectively implement strategy while identifying areas of success and needed improvement
- Act as the main interface between the content and marketing team; Work with cross-functional teams including user operation team, legal, finance, PR to develop joint platform plans
- Monitor and analyze market and industry trends, new topics, emerging content creators, and competitor performance to strategize on company’s content activities
Qualifications:
- Minimum 8 years of experience in a content development or content marketing role in the tech or pan-entertainment space
- Extensive experience in campaign management and creator partnerships is a must
- Proven and demonstrable track record in creating new content ideas and producing live content
- Must be proactive, fast-thinking, self-starter who can own and lead project
- Ability to work cross-functionally across multiple teams, stakeholders, and time zones
- Solid knowledge about the Internet users, market trends and major social platforms
- Strong analytic skills; Ability to derive actionable insights from campaign metrics and marketing data
- Bachelor’s Degree or above education/experience
Benefits:
- Competitive pay package that includes a base salary and performance-related bonus.
- Generous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per year.
- Free medical, dental, and vision insurance
- 401k
- Free gym membership and meal allowance
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