Consumer Insights Manager
The Consumer Insights Manager has a unique role on the Consumer Insights team. This individual will serve in a hybrid role that will support traditional and developing platforms and leverage their knowledge of our brand strategy to help create actionable insights for cross-functional teams. This role will drive Ad Sales Revenue Generation and Sales Team Collaboration, contribute to best-in class Thought Leadership, and provide Ad-Hoc Marketing, Brand and Digital Strategy support for the company family of brands.
Responsibilities:
- Building compelling category insights for the Sales team that drive client cultural understanding, inform strategy, and identify key cross-platform opportunities
- Helping solidify the Sales Team’s competitive advantage by compiling, maintaining, and regularly socializing key audience facts (i.e., Black Facts deck and infographic)
- Collaborating with Ad Sales Research Analytics to utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses to best position and distinguish our networks in the marketplace
- Assisting in conducting advertiser & sponsorship effectiveness (for linear, digital, and experiential)
- Assisting with establishing ad effectiveness playbook, leveraging cross-vendor insights and compiling custom content learnings
- Supporting Brand Effectiveness initiatives (Brand Architecture, Brand Health, Viz ID, Claims, etc.) including vendor management, drafting briefs, RFPs, outlines, and questionnaires, coordinating meetings with key stakeholders, and sharing recaps
- Contributing to, managing, and helping to socialize innovative thought leadership pieces (e.g., Social/Digital Consumer) that advance the business and maintain our brands’ position within the Black Diaspora
- Assisting with other cross-team large scale qualitative and quantitative research projects, including research design, pre-planning and asset collection, vendor management, qualitative research moderation, data analysis, report writing and dissemination/presentation of findings
Requirements:
- BA/BS degree in relevant field
- 4+ years’ experience in media, advertising, or consumer research
- 3-4 years of prior experience in marketing, strategy, or analytics role
- Understanding of Nielsen ratings and streaming
- Passion for the entertainment space and programming. Strong knowledge of the cable television industry, particularly the Black consumer market, including the programing, marketing, and distribution aspects of the competitive category targeting this consumer
- Strong story telling with proven background in translating data into insights and insights into stories that influence decisions
- Experience with pulling, interpreting and integrating consumer panel and point of sale data (i.e., Nielsen, IRI and Numerator), consumer profiling databases (Helixa, Spectra, YouGov, GWI, and MRI), ad intel (iSpot/Ace Metrix, BrandIndex, Latitude, and Kantar), ratings data (Nielsen NPower, SCR and ComScore), social listening tools (Crimson Hexagon, Talkwalker, etc.) and/or data portals/warehouses (Qualtrics, Voxpopme, Tableau, etc.)
- Strong Microsoft Office skills (Excel, PowerPoint, Word)
- Strong oral and written communication skills
- Highly organized, strong attention to detail, ability to work under pressure and multi-task
- Strong work ethic and integrity
Compensation:
- $31.03/hr. – $41.38/hr.
Cypress HCM
Related jobs:
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Tallahassee, Florida. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Berkeley, California. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Nashville, Tennessee. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Austin, Texas. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Houston, Texas. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Tucson, Arizona. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Tempe, Arizona. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Sacramento, California. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in College Station, Texas. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Stanford, California. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Atlanta, Georgia. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Charlottesville, Virginia. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
