Our client, an American subscription video on-demand over-the-top streaming service, is looking for a Consumer Insights Manager to join their team in New York, New York! This role will drive Ad Sales Revenue Generation and Sales Team Collaboration, contribute to best-in class Thought Leadership, and provide Ad-Hoc Marketing, Brand and Digital Strategy support for the family of brands.
*This role is a 1-year W2 contract with the opportunity to extend or convert*
*Hybrid schedule in New York, New York*
Responsibilities:
- Building compelling category insights for the Sales team that drive client cultural understanding, inform strategy, and identify key cross-platform opportunities
- Helping solidify the Sales Team’s competitive advantage by compiling, maintaining, and regularly socializing key audience facts (i.e., Black Facts deck and infographic)
- Collaborating with Ad Sales Research Analytics to utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses to best position and distinguish our networks in the marketplace
- Assisting in conducting advertiser & sponsorship effectiveness (for linear, digital, and experiential)
- Assisting with establishing ad effectiveness playbook, leveraging cross-vendor insights and compiling custom content learnings
- Supporting Brand Effectiveness initiatives (Brand Architecture, Brand Health, Viz ID, Claims, etc.) including vendor management, drafting briefs, RFPs, outlines, and questionnaires, coordinating meetings with key stakeholders, and sharing recaps
- Contributing to, managing, and helping to socialize innovative thought leadership pieces (e.g., Social/Digital Consumer) that advance the business and maintain our brands’ position within the Black Diaspora
- Assisting with other cross-team large scale qualitative and quantitative research projects, including research design, pre-planning and asset collection, vendor management, qualitative research moderation, data analysis, report writing and dissemination/presentation of findings
Desired Experience:
- BA/BS degree in relevant field
- 4+ years’ experience in media, advertising, or consumer research
- 2+ years supporting multicultural insights
- Knowledge/familiar of Tableau(data visualization platforms)
- Understanding of Nielsen ratings and streaming
- Passion for the entertainment space and programming.
- Strong knowledge of the cable television industry, particularly the Black consumer market, including the programing, marketing, and distribution aspects of the competitive category targeting this consumer
- Strong story telling with proven background in translating data into insights and insights into stories that influence decisions
- Experience with pulling, interpreting and integrating consumer panel and point of sale data (i.e., Nielsen, IRI and Numerator)
- Strong Microsoft Office skills (Excel, PowerPoint, Word)
You will receive the following benefits:
- Medical Insurance – Four medical plans to choose from for you and your family
- Dental & Orthodontia Benefits
- Vision Benefits
- Health Savings Account (HSA)
- Health and Dependent Care Flexible Spending Accounts
- Life Insurance, Long-Term & Short-Term Disability Insurance
- Hospital Indemnity Insurance
- 401(k) including match
- Paid Sick Time Leave
- Legal and Identity Protection Plans
- Pre-tax Commuter Benefit
- 529 College Saver Plan
Motion Recruitment Partners is an Equal Opportunity Employer, including disability/vets. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.
Motion Recruitment
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