Sr. Digital Marketing Manager

Sr. Digital Marketing Manager

Onsite, Anaheim, CA

$145k-165k/yr + fully paid benefits for you and entire family

Job Overview

This position works out of Anaheim, CA. We’re focusing on bringing more health & wellness solutions to people. We are looking for an experienced Senior Digital Marketing Manager to lead our digital marketing initiatives and drive our online presence to new heights across all of our brands. You will be responsible for developing and executing comprehensive digital strategies that align with our business goals and engage our target audiences. The successful candidate for this position will have strong interpersonal skills and enthusiasm for turning big ideas into action.

Responsibilities

Strategy Development and Leadership

• Develop and implement the overall digital marketing strategy.
• Lead and manage a team of digital marketing professionals.
• Ensure alignment of digital strategies with business goals and target audiences.

Campaign Planning and Execution

• Oversee planning, execution, and optimization for digital marketing campaigns across various channels including SEO, email, SMS, social media, content marketing and display advertising.
• Monitor campaign performance and make data-driven decisions for optimization.

Social Media Strategy

• Develop a comprehensive social media strategy that aligns with brand goals and target audience
• Oversee the social media team to develop a comprehensive social media process for content development and planning with Creative Services team.
• Provide leadership and guidance to the younger team members and recommend team structure, expansion and growth plans.

Affiliate Marketing

• Manage and oversee our affiliate marketing program with vendors and agency partners.
• Develop and grow our overall program strategy that aligns with our business goals.
• Monitor, track and report on the program results.

Digital Tools and Subscriptions

• Manage and evaluate our existing tools and subscriptions and provide recommendations.

Data Analysis and Insights

• Analyzed data to measure the effectiveness of campaigns.
• Utilize analytics tools to track performance and ROI.
• Interpret insights to inform strategy adjustments and improvements.

Innovation and Growth

• Identify new channels, platforms, and tactics to expand digital footprint.
• Pursue growth opportunities through innovative approaches to digital marketing

Resource Management

• Manage the digital marketing budget and allocate resources effectively with the goal of building a digital marketing center of excellence.
• Report on budget performance and allocate resources based on priorities.

Industry Trends and Knowledge

• Stay current with industry trends, emerging technologies, and best practices.
• Apply relevant insights to enhance digital marketing strategies.

Collaborate and Communication

• Collaborate with Sales teams to align lead generation and nurturing efforts.
• Collaborate with cross-functional teams, including Sales, Product Marketing, Brand, IT, and
• Creative Services for effective campaign implementation.

Reputation Management

• Monitor and manage online reputation by responding to customer inquiries and feedback in partnership with Social Media team, Customer Service team, and PR agency as required.
• Maintain a professional and positive online brand presence across all brands.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Masters degree is a plus.
• Proven experience with 10+ years in digital marketing roles, with a track record of progressively increasing responsibility.
• Strong leadership and team management skills, with the ability to inspire and guide a team to achieve results.
• In-depth knowledge of digital marketing channels, tools, and best practices.
• Proficient in analytics tools and platforms to measure and analyze campaign performance.
• Exceptional communication skills, both written and verbal.
• Strategic mindset and the ability to think creatively and analytically.
• Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
• Professional certifications in digital marketing (e.g., Google Ads, Hubspot, etc.) are desirable.

TCWGlobal (formerly TargetCW)