The purpose of the Marketing Director is to create and communicate the company brand across all mediums as well as work on internal department projects.
ESSENTIAL RESPONSIBILTIES
The Marketing Director is responsible for marketing and publicizing goods and services to the public.
DUTIES INCLUDE BUT ARE NOT LIMITED TO
- Works with Owner in developing marketing and advertising campaigns, including ads for social media, pay-per-click internet ads, ads in wedding magazines, local media advertisements, and any other avenues to make company services known.
- Creation and submissions of “Real Weddings” to various publications.
- Performs the compilation of photos, stories, information, etc., for all mediums.
- Works with vendors to obtain photos and approvals.
- Assists with creation and communication of photo shoots, marketing events, tastings, etc.
- Works with the SEO consultant and Graphic Designer to ensures all content and photos are current and the web site is optimized.
- Coordinates with PR company, Graphic Designer, Printer and SEO Consultant on all marketing campaigns.
- Measures ad effectiveness and conversions and optimizes as needed.
- Works with the Sales department to develop new sales funnels, ad campaigns and promotion.
- Discovers new opportunities for company to participate local community activities, events, fundraisers, etc., to promote company products.
- Updates and maintains photo library in computer.
- Discovers new advertising agencies to partner on marketing company wedding venues.
- Creates and publishes monthly newsletter and e-blast.
- Assists with annual budget for ad campaigns, including internet and magazine campaigns.
- Creates budgets for monthly advertising on social media.
- Sends out weekly “Pillow” thank you packages to clients that have had their weddings the previous week.
- Works to get reviews posted on social media, wedding sites, weddings magazines, etc.
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Interacts positively and exudes professional behavior and communications with employees, clients, and vendors to foster and support kindness in the workplace.
- Maintains quality of service by establishing and enforcing company policy, protocols and procedures.
SUPERVISORY RESPONSIBLITIES
Manages Marketing & Social Media Coordinators and Interns
EDUCATION & QUALIFICATIONS
- Bachelor’s degree in marketing from a four-year college or university; or four years related experience and/or training.
- Ability to multitask while keeping attention to detail and excellent organizational skills.
- Must have strong knowledge of Word, Excel, CMS and Photo Editing Software.
- Good knowledge of all social media mediums.
- Passion for events and weddings.
- Must be energetic and confident.
- Working knowledge of customer and market dynamics and requirements.
- Basic understanding of sales principles and customer service practices.
- Must be organized, creative and knowledgeable about a variety of religious and cultural customs.
LANGUAGE SKILLS
Above average communication skills, both written and verbal. Expected to get business in the door through innovative and persuasive writing skills. Must possess good networking skills and ability to deal with our vendors and clients.
PHYSICAL DEMANDS
While performing the duties of this job, is required to sit majority of the work day; May be required to lift and/or move up to 10 pounds. Must be able to type a minimum of 60 WPM.
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