Position Summary
Are you a born storyteller and information seeker who has a knack for understanding and distilling complex information into lay-friendly content? Are you experienced in marketing and want to utilize those skills to inform and empower the brain tumor community? The American Brain Tumor Association (ABTA) is a steadfast advocate on behalf of the brain tumor community where we help patients, caregivers, and their loved ones. Our mission is to advance the understanding and treatment of brain tumors with the goals of improving, extending and, ultimately, saving the lives of those impacted by a brain tumor diagnosis.
Join us as the Manager of Marketing and Communications where you will work closely with the Senior Director of Marketing and Communications to facilitate the growth and engagement of the brain tumor community by stimulating discussion and interactions to elevate brand attraction and engagement.
In this role, you will help to increase awareness and impact of the ABTA Research Program and Patient Services. You will be responsible for crafting and packaging educational content, leading marketing support for our annual research conference and coordinating our presence at external medical and patient conferences.
Annual salary range $67,000 – $74,000.
Position Duties and Responsibilities
Research Program
· Lead the development and execution of communications and marketing tactics to increase awareness and impact of the ABTA Research Program.
· Ideate storytelling opportunities and curate long and short-from content in lay-friendly language to promote the ABTA Research Program, including program vision, research recipients and their projects, and scientific advancements.
· Develop and disseminate media announcements associated with research milestones, external partnerships, and grant awards.
· Lead marketing support of the ABTA Alumni Research Annual Meeting by developing marketing assets, including program booklet, signage, promotion emails, and onsite meeting support.
· Promote research grant opportunities to the research community using email and social media.
· Design and produce Research Program marketing assets, including website content, program flyer and videos.
· Orchestrate communications and marketing support for external medical meetings, including maintaining exhibit calendar, development of exhibit protocol, signage, materials, and social media promotion.
Patient Services
· Manage content updates and production of patient education brochure series, including working with a medical writer, facilitating internal and external reviews, working with a designer, working with translation vendor, and managing inventory and supply.
· Responsible for maintaining updated educational content on website and identifying and addressing information gaps.
General
· Perform other duties as assigned by the Sr. Director of Marketing and Communications
Knowledge/Skills/Abilities
· Bachelor’s Degree required, preferably in communications, marketing, health sciences or a closely related field.
- Minimum of 5 years of experience in social media and digital marketing within a disease space. Agency experience, a plus.
· Exceptional verbal and written communication skills, with ability to distill and synthesize complex information into lay-friendly and meaningful content.
· Proven background and proficiency in creating content for social media channels (Facebook, Twitter, LinkedIn, YouTube, and Instagram) with a track record of growing audiences and delivering on metrics.
- Experience producing original content and designs for emails, social media, digital ads, newsletters, and other communications channels.
· Exceptional storytelling skills with the ability to create editorial content for social media properties and digital marketing channels.
· Basic video editing and design skills and familiarity with design and editing software (Adobe Creative Suite, Canva).
· Experience working with email platforms, including Mailchimp and/or Pardot.
· Solid project management skills with the ability to simultaneously manage multiple projects with varying timelines and deadlines.
- Strong capability to work collaboratively across departments in a team-oriented environment.
- Ability to represent ABTA in a professional capacity with healthcare professionals and the scientific community.
- Ability to communicate and interact well with socially, culturally, and professionally diverse groups and individuals.
· Track record of delivering projects on time and within budget.
- Bilingual in Spanish, a plus.
· Strong proficiency in Microsoft Office Suite.
Interested in Working for the ABTA?
Submit a cover letter with your resume to careers@abta.org.
Resumes without a cover letter will not be considered.
About Our Culture
The ABTA offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance; a 401K plan with employer match; parental leave; monthly technology stipend; a generous paid time off plan; summer hours; work-life balance and flexible work-from-home schedule.
Equal Opportunity Employer
The ABTA is an Equal Opportunity Employer and provides equal employment opportunities to all persons. The ABTA does not discriminate on the basis of race, color, sex, sexual orientation, age, religion, national origin, or disability in accordance with applicable laws.
American Brain Tumor Association
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