JOB TITLE: Marketing Manager
LOCATION: Downtown LA, CA (On-site)
REPORTS TO: Chief Operating Officer
Pay Range : $65k-85k DOE plus benefits offered (Medical , Dental , Vision and 401k)
• Beauty Concept Brands culture is nimble. We’re a small team and we’re a family-owned company, we collaborate constantly, and we wear many hats.Â
POSITION SUMMARY
Beauty Concept Brands is looking for a highly efficient, experienced, and goal-oriented Marketing Manager who thrives in a fast-paced startup environment.Â
About Us:
We are family-owned beauty brand that is family-run. Born in 2017 , Skin Gym is a beauty tools focused beauty brand sold in major retailers. We also have a sister brand, PaintLab – press-on nails and lashes and sold in Walmart. We are a small team working out of our DTLA office, this person will be joining our our social team which has 2 social media coordinators. We create amazing products that is sold in retailers such us ULTA , Walmart , Macy’s and many more.
About You :
Our ideal candidate will help drive Skin Gym & PaintLab’s product marketing, social media platforms, and creator and influencer strategies and projects.Â
This includes: crafting product marketing messages to support sell-in and sell-through, conducting ongoing competitive and product analysis to drive business priorities, and working cross-functionally with social and team to build our community.Â
 Responsibilities:Â
•  This leader will develop and execute and plan in line with sales and marketing objectives.
- Lead the brand strategy, execution and engagement experience, creating and executing 360 national GTM marketing plans (in-store and online) to support brand initiatives
- Collaborate with Founder and COO, Accounts and Social teams to build our product, social, and community marketing
- Crafting a holistic approach, integrating multiple digital channels and strategies to achieve overarching marketing goals.
- Develop product positioning and marketing messages for new product launches; identify key features and benefits, performance targets, and coordinate consumer studies for claims development/substantiationÂ
- Partner closely with creative on brand initiatives: ensure clear communication across copy, package direction, photography, videography, display development, etc.
- Maintain accurate files on ongoing projects, timetables for new product launches and ensure deadlines are met
•Collaborate with copywriter and PD on product naming, positioning and marketing messagesÂ
• Partner with email analyst and digital e-commerce assistant for product marketing alignmentÂ
• Create strategic presentation materials for internal, retail partner, and creator/ influencer meetings including new product launch one sheets and decks, product profiles, comps, etc.Â
• Drives consumer marketing plans and prioritization within the Go-to-Market process, balancing global, regional and channel needs.Â
• Collect and analyze industry and sell-through trends, category shifts, COG changes and recommend shifts as needed.Â
• Collect and analyze product conversations in social media channels along with first hand feedback from creatorsÂ
• Work collaboratively with social media to build our community strategyÂ
- Oversee and collaborate with our marketing agency (PPC, search) , PR agency and our Paid Social manager
Qualifications:Â
• Position requires 3-5+ years of marketing in the beauty industryÂ
• Strong verbal and written communication skillsÂ
• Strong organizational and time management skills; able to handle multiple priorities • Ability to be flexible and agile with constant changes and time restraintsÂ
• Team player mentality with an entrepreneurial spiritÂ
Skin Gym
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