Digital Communications & Social Media Manager (HYBRID)

Alfred Street Baptist Church (ASBC) is excited to announce our search for our Digital Communications & Social Media Manager. Our church has over 10,000 members and continues to grow “Building Disciples to Win the World for Christ.” ASBC has over 80 ministries to meet member needs. We seek top performers who can advance the work of the Lord. We seek people who have much to offer and are dedicated servants of God. We also seek those individuals who are upbeat, loyal, resourceful, and are dedicated to working to fulfill our mission.

ASBC is seeking a full-time seasoned and dynamic Digital Communications & Social Media Manager to join our team. The Digital Communications & Social Media Manager will be responsible for developing and executing social media communications and marketing strategies to contribute to our promotional and online engagement efforts. The Digital Communications & Social Media Manager should be passionate, knowledgeable, versatile and a creative content generator/director of media & digital communications. Primary responsibilities include producing and editing videos/reels, creating still and motion graphics, and managing updates on all digital media platforms. This position will be hybrid assisting with the communications team, management of our online campus, social media platforms and reports to the Director of Communications and strong partnership with the Assistant to the Pastor for Online Ministry.

This is a highly collaborative role that also requires a great deal of autonomy, good judgment, and the ability to see multiple projects through to completion with minimal errors.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Content Creation & Social Media Management: Craft, curate, and manage all published content (images, video, written) across all our social platforms. Maintain a monthly content calendar and ensure brand consistency in all communications.
• Social Media Strategy: Develop and implement social media marketing strategies to enhance our online presence, foster greater engagement, and grow our community.
• Data Analysis & Reporting: Use analytics tools to monitor social media metrics, assess campaign success, and make data-driven improvements. Deliver monthly reports to the executive team.
• Online Community Management: Monitor online interactions, engage with our followers, manage our online communities, and ensure our reputation management.
• Research & Innovation: Stay up-to-date with the latest social media best practices, emerging platforms, and industry trends.
• Online Campus Management: Assist in managing our online campus platform, ensuring an experience that matches the in-person worship.

MINIMUM QUALIFICATIONS:

• Proven experience managing multiple social media platforms and developing social media strategies.
• Expert-level knowledge of Facebook, Instagram, Twitter, YouTube, TikTok, etc.
• Skilled at creating engaging video and written content.
• Experience developing and executing marketing campaigns/plans.
• Strong skills in cross-network posting.
• Ability to implement data-informed pivots in both strategy and execution.
• Familiarity with graphic design principles and experience as a Brand Manager on social media.
• Ability to measure and translate the success of campaigns.
• Aware of trends from other leading churches and non-religious organizations.
• Proficiency in Microsoft Office applications and social media management tools like Hootsuite, Sprout Social.
• Experience with Adobe Photoshop, Canva, Premier Pro and other video editing applications.
• Strong verbal and written communication, organizational, and interpersonal skills.
• Willingness to work some evenings and weekends, as necessary.
• Strong communications and project management skills.
• Must possess a gracious, Christ-like demeanor in demanding situations.

CORE COMPETENCIES REQUIRED:

• Spiritual Maturity: The candidate should demonstrate a mature understanding of faith, spirituality, and the teachings of the church. They should be able to apply these principles in their work and interactions, maintaining a Christ-like demeanor even in challenging situations.
• Faith-based Communication: The ability to convey spiritual messages effectively in a digital format is essential. They should understand the nuances of faith-based communication and be able to create content that is uplifting, encouraging, and reflective of the church’s teachings.
• Understanding and Commitment to the Church’s Mission: The candidate should have a deep understanding of, and commitment to, the mission and values of ASBC. This understanding should be evident in their work and in the way they represent the church online.
• Ministry Engagement: Candidates should have an ability and willingness to engage with various ministries within the church and understand their unique needs and messages. They should be able to collaborate effectively with different ministry groups to promote their activities and messages on social media.
• Media/Content Sensitivity: They should be capable of handling sensitive topics with grace, understanding, and respect, given the role’s public nature. They should be equipped to respond to comments and messages in a way that is compassionate and aligns with the mission of the church.

EDUCATION, CERTIFICATIONS AND LICENSES:

• Bachelor’s degree in Marketing, Communications, Journalism, English, Public Relations, Advertising, or a related field.
• Minimum of three (3) to five (5) years of related experience in social media strategies.

APPLICATION PROCESS

Qualified candidates should submit a cover letter, resume, and list of three references using our online application system.

Alfred Street Baptist Church is an Equal Opportunity Employer. We are committed to creating a diverse, equitable and inclusive work environment that embraces and encourages different perspective. We work to reflect and be representative of the communities in which we serve and in which we reside. Qualified individuals with disabilities and disabled veterans who need assistance or an accommodation in our job application process should contact [email protected]. An offer of employment is contingent on successfully passing a background check and providing proof of full COVID-19 vaccination.
Alfred Street Baptist Church