Summary/Objective
We are looking for a digital marketing manager to join and help lead our marketing efforts for our Foxcroft brand. This person will partner with the Foxcroft DTC Director to set the strategic and creative direction for Foxcroft email, paid advertising and social media campaigns while tactically executing at a level to lead the business toward significant sales growth over the next few years. Operating with a “startup” mentality, the right person should be willing and able to wear many hats: strategic, tactical, creative and administrative.
Essential Functions
- Develop email marketing strategies to support key business priorities including new product launches, seasonal marketing campaigns, and CRM goals such as customer acquisition and retention
- Oversee all elements of email campaign development to include database segmentation, copywriting, design, build, testing/QA and deployment of dynamic triggered (automated programs) and batch emails; Composing Monthly Content Calendar to align email, social media and blog campaigns
- Analyze email performance, A/B testing results, KPIs including engagement and sales metrics, and leverage learnings to inform campaign planning and optimization
- Develop e-mail acquisition strategies, deploy email remarketing and monitor/drive customer engagement, retention and profitability.
Social Media
- Develop relevant and engaging content (copy, images, video, graphics) for social media channels that resonates with our customer audience, drives awareness and leads to an increase in sales revenue
- Development and implementation of social media campaigns including engagement tactics, brand awareness, and contests for Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram, and YouTube
- Ability to develop and implement unique and effective paid social media ad campaigns via Facebook, Twitter, LinkedIn or YouTube, including paid ads, promoted posts & pins, and contests
- Identify and cultivate social media influencers (and bloggers) to generate awareness and social reach
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance accordingly
- Ability to efficiently manage and monitor multiple social & digital communication campaigns on a scheduled basis
Required Education and Experience
- Undergraduate degree in marketing or a related field
- 5+ years of working experience in digital marketing
- Knowledge of HTML, Graphic Design Software & MailChimp Required
- Excellent written communication and copywriting skills
- Expert knowledge of social media platforms and social management tools for both organic and paid content
- Expert knowledge of Woo Box (or other contest management platforms)
- Advanced knowledge of Google AdWords and of SEO
- Solid knowledge of website analytics tools
- Proven ability to self-prioritize workload and meet deadlines
- Required to be analytical and able to translate data insights into actionable and profitable marketing plans
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Shopify Plus experience preferred
Foxcroft
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