This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about the Cannabis Industry.
The role requires the ability to strategize and execute best-in-class digital programs (paid social and media, retargeting, SEO/SEM, and affiliate) to continue growing our brand’s identity. This includes taking initiative in a fast-paced environment, working cross-functionally, and juggling the execution of multiple programs from start to finish. You will partner with the Head of Marketing and two Co-Founders to ensure sales goals, ROI, and CPA objectives are met. At this company, you have the opportunity to run with your work, test, and make a direct impact on a rapidly scaling business.
Responsibilities:
- Designing content marketing strategies and creating the content for use across all channels
- Develop and manage editorial & social media calendars
- Manage social media presence across existing channels (and help us discover new ones). This role must understand the basic best practices of the main social media channels, which content and approaches work on each, and why
- Researching and sourcing content for The United Green website
- Writing, editing, and publishing SEO content pieces
- Measure and optimize campaigns on a regular and ongoing basis considering SEO and various analytics reports
- Repurposing content to fit the publishing media, video production, or social media
- Monitoring the competition’s online activities
- Give regular executive presentations on campaign approaches and results
- Assist in managing and helping grow affiliate programs and partnerships
- Assist in managing internal and external resources (agencies etc.) to ensure that campaigns are executed accurately, effectively, and within budget
- Work closely with internal teams to improve performance (Creative, Tech, UX, R&D, etc.)
Requirements:
- Bachelor’s degree in marketing, communications, or a related field
- A portfolio of past creative work is highly recommended
- Proficient in Adobe Creative Suite is a must
- Passionate about the cannabis space
- Analytical problem-solving and creativity
- Experience creating content for the web and a growing social audience
- Editorial mindset that understands what audiences consume and how to create it
- Hands-on experience with SEO and web traffic metrics
- Expertise in social media platforms
- Excellent communication and writing skills
- Must have strong organizational and project management skills, as well as attention to detail
- Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
- Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
- Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
- Must have strong analytical skills to analyze metrics and create reports
- Must have a high level of creativity
- Occasional travel may be required
- Video production / editing is a plus
Salary & Perks:
- $45,000-$55,000 Base and Bonus Opportunities
- Qualify for company trips and attend Hemp Expos across the country!
- Join one of the fastest growing industries in the country with a great work environment
- PTO
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401k
The United Green
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