Our client is an adult-use recreational cannabis business led by experienced entrepreneurs from the spirits, cannabis, and marketing industries. They are located in the Berkshires of Western Massachusetts’ southernmost town of Sheffield. They are seeking a full-time Marketing Director to lead the day-to-day strategic marketing and communications operations for our regulated, cannabis campus, which includes cultivation, extraction, retail, and wholesale components in multiple locations.
The role of the Marketing Director is to build brand awareness, visibility, perception, followers, subscribers, and engagement. The person in this hands-on position will oversee, plan, direct, and manage the company’s paid, earned, and owned media strategy to attract and convert target audiences, connect with consumers, drive purchase intent, and build long-term consumer, third-party vendor, and wholesale partner relationships. The Marketing Director is a crucial position that manages people and processes and will build communication channels among multiple departments, wholesale partners, and third-party vendors.
ROLES AND RESPONSIBILITIES WILL INCLUDE:
- Provide strategy and direction to the overall company to support consumer, wholesale, third-party, and B2B growth
- Oversight of the annual marketing budget — prepare and monitor the marketing budget on a quarterly and yearly basis and allocate funds wisely; develop budgets to include R&D appropriations, expenditures, and P&L projections.
- As principal brand manager, monitor and build the company’s brand and style guide; ensure all content, communications, materials, merchandise, signage and packaging visually and accurately represent and communicate corporate strategy.
- Develop and manage evolving corporate voice and communications – consumer, B2B, wholesale, investor, and internal departments.
- Create and maintain clear channels of communication within the company’s departments to support and connect marketing tactics to retail, wholesale, cultivation, production, and overall operations.
- Build strategic relationships and partner with key industry players, agencies, and vendors.
- Oversee third-party vendor/product partner reciprocal marketing strategy and content.
- Direct and manage marketing team (marketing manager, marketing specialist, field marketing manager, content providers, social media engagement, and outside vendors, including web developer, graphic designer, and public relations)
- Direct and supervise public relations communications strategy and media training for staff
- Direct and oversee sponsorship of regional events, planning of cannabis consumption events, cannabis conferences, and cannabis consumer educational initiatives
- Direct company position in the competitive marketplace, identify target audiences, and develop new channels; analyze consumer behavior and adjust campaigns accordingly.
- Champion ongoing data collection and analysis – website, enews, social, retail, wholesale
- Measure and report on marketing campaign performance, gain insight, and assess against goals through oversight, analysis, and recommendations of ongoing data collection to support strategy — social media and subscriber growth, Loyalty Program, survey reporting, digital marketing results, Google Analytics and SEO, product sales.
- With support from the marketing team, deploy successful marketing campaigns and implement valuable and engaging content from ideation to execution; oversee channels and approve marketing materials (website, digital marketing, enews, rack cards, social media) through paid, earned, and owned media.
- Oversee and test experimentation of various organic and paid acquisition channels, including content creation and curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
QUALIFICATIONS AND EDUCATION
- BA/BS in a related field
- Prior experience building and managing a team of people (preferably a marketing team)
- Entrepreneurial spirit and strong work ethic with strong organizational and execution skills
- Ability to juggle multiple priorities and maintain composure under pressure
- Creative, honest, reliable and professional
- Solid understanding of the latest marketing trends and techniques
- Knowledge of social media content development and engagement
- Research and data organization skills
- Knowledge and understanding of cannabis products preferred
- Prolonged periods of sitting at a desk and working on a computer
Vangst
Related jobs:
Talent Coordinator – Fashion Talent Management
Job Description
A New York City talent management company is hiring a Talent Coordinator to support a Senior Talent Manager and their roster of fashion-focused talent. This opportunity is ideal for an organized professional with experience in talent management or a related field who is interested in building a career within the fashion and talent industry.
Job Responsibilities
- Support a Senior Talent Manager with day-to-day talent management responsibilities.
- Assist with managing and coordinating a roster of fashion-focused talent.
- Help maintain organized communication and administrative workflows.
- Support talent-related projects and activities as needed.
Requirements
- 1–3+ years of experience in talent management or a related field.
- Strong organizational and communication skills.
- Interest in fashion, talent management, and the New York City fashion industry.
- Must be able to work in New York City.
Compensation
- Compensation not specified.
Job Description
A production team is seeking an experienced gaffer to work on a product advertisement for a medical device. This paid film crew opportunity is ideal for a skilled lighting professional who can support the production’s lighting needs and help create a polished commercial look.
Job Responsibilities
- Set up and manage lighting equipment for the commercial production.
- Work with the cinematography team to achieve the desired lighting setup.
- Adjust lighting throughout production as needed.
- Maintain safe and efficient operation of lighting and electrical equipment.
- Support the production team in completing the commercial shoot.
Requirements
- Professional experience working as a gaffer or film lighting technician.
- Strong knowledge of production lighting and electrical equipment.
- Ability to work efficiently with camera and production crews.
- Reliable, professional, and comfortable working on a commercial production.
Compensation
- $550 per day.
Atlanta Production Crew for Talk Show
Job Description
An upcoming talk show production is seeking an experienced Atlanta-based production crew to support the development and execution of a professional studio production. This opportunity is ideal for established production professionals with multi-camera experience, their own equipment, and the ability to help design, build, and coordinate a polished talk show set.
Job Responsibilities
- Support the production of a professional talk show.
- Operate and manage multi-camera production workflows.
- Provide professional camera, lighting, audio, and production equipment.
- Assist with designing and building a professional talk show set.
- Coordinate production logistics and technical requirements.
- Collaborate with producers, talent, and other crew members.
- Help maintain an efficient and professional studio environment.
Requirements
- Must be based in Atlanta, Georgia.
- Proven talk show or studio production experience required.
- Experience with multi-camera productions.
- Must have professional camera, lighting, audio, and production equipment.
- Must have access to professional studio space in the Atlanta area.
- Ability to design, build, and coordinate a professional talk show set.
- Established production companies or experienced crews are preferred.
Compensation
- This is a paid opportunity; compensation details will be discussed.
Film Crew for Horror Short Film
Job Description
A horror short film selected for the Texas Horror Cult Film Festival is seeking crew members for an upcoming production in Dallas, Texas, and surrounding areas. The project follows an emergency dispatcher on leave who unleashes a demon sealed inside a liquor bottle, promising to fulfill his deepest desires in exchange for possession of his body. Multiple behind-the-camera crew positions are available for filmmakers interested in gaining hands-on experience on a horror production.
Job Responsibilities
- Work collaboratively with the production team throughout filming.
- Perform duties associated with the assigned crew department.
- Support the creative and technical needs of the horror short film.
- Follow instructions from department leads and production leadership.
- Maintain professionalism, reliability, and strong communication on set.
- Help ensure an efficient and organized production environment.
Requirements
- Seeking Grip & Electric (G&E) crew members.
- Seeking Makeup/SFX artists.
- Seeking Editors.
- Seeking Composers.
- Seeking Sound Mixers.
- Seeking Production Assistants (PAs).
- Relevant filmmaking, production, or department-specific experience is preferred.
- Must be able to work in Dallas, Texas, or surrounding areas.
- Ability to collaborate effectively in a fast-paced film production environment.
Compensation
- Compensation details have not been disclosed.
Job Description
A local media and storytelling team is hiring a full-time Creative Producer to help shape engaging stories that connect Las Vegans to their city. This role supports content development across audio and digital platforms, working closely with the team to plan, produce, and deliver compelling local storytelling. Candidates must live in the Las Vegas metro area and be excited about community-focused content.
Job Responsibilities
-
Develop, pitch, and produce local story ideas for audio and digital platforms.
-
Coordinate production logistics, including scheduling, planning, and managing deliverables.
-
Support recording sessions and help guide content structure from concept to final output.
-
Collaborate with hosts and internal team members to ensure content aligns with editorial goals.
-
Maintain organized workflows and timelines for ongoing content production.
Requirements
-
Must live in the Las Vegas metro area.
-
Experience producing audio, podcast, or digital content (professional or comparable experience).
-
Strong storytelling instincts and knowledge of local culture/community interests.
-
Excellent organizational skills and ability to manage multiple deadlines.
-
Comfortable working collaboratively in a fast-paced content environment.
Compensation Details
-
Compensation details are not listed in the post (to be provided during the application process).
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities
