Marketing Manager

***This is an ON-SITE position at Nebraska Crossing in Gretna, NE***

Join the Nebraska Crossing team and work for Midwest’s premier shopping destination, home to 90+ global and national brands, is seeking a Marketing Manager to lead Strategy, Social Media (Organic & Paid), Email Marketing, App-based Marketing, SMS/Push Marketing in Gretna, NE.

This position is on-site, 5 days a week, Monday – Friday, with occasional event days on Saturday.

Summary:

We are looking for an experienced data-driven Marketing Manager who is an entrepreneurial, go-getting individual with retail marketing and social platform skills who is eager to create strategies and execute goals for our Social Media Platforms, Cashback App, and Email Platform to represent our company and our 90+ national and global brand partners. This includes strategy and execution of content creation on Facebook and Instagram, Email, Mobile Applications, and possibly TikTok, Snapchat, and others. Candidates with a strong strategic background in paid and organic content development and execution. This is a fast-paced, ever-changing retail environment. The ability to multi-task and have time management skills are a must. Experience with email marketing is preferred.

Responsibilities:

• 5+ years experience leading a marketing team.
• 5+ years building marketing strategies with a proven ROI.
• 5+ years of paid and organic social media marketing.
• Data-driven and experienced in creating marketing strategies and execution.
• Experience building strategies for customer acquisition and app downloads.
• Organized and entrepreneurial.
• Ability to recruit, build, and lead a small marketing team.
• Outstanding writing, editing, presentation, and communication skills.
• Create content through Photography, Graphics, and Video using Canva, Adobe Photoshop, Adobe Illustrator, or other Adobe Creative Suite products.
• Work closely with Marketing team members to devise and develop social media posting strategies for 90+ brands, including Under Armour, adidas, Tory Burch, kate spade, Coach, UNTUCKit, Tecovas, REI, and more to increase brand awareness and drive traffic to our shopping center.
• Monitor all Brand Pages on all platforms for consumer interaction. Respond appropriately and promptly.
• Create contest landing pages, giveaways, and web pages using specialty tools.
• Create custom emails to send to our shoppers announcing promotions, sales, and more.
• Assist in maintaining the Nebraska Crossing App to ensure promotions are new and relevant.
• Keep up with all Social Media trends.
• Create content calendars and brand stories.
• Experience with Sprout Social, Hootsuite, or other social media management tools.
• Utilize platform reporting tools to review advertising performance and make necessary adjustments to meet our advertising goals.
• Work with 90+ retail brand partners at the store and corporate level to promote sales and foot traffic.
• Grow Nebraska Crossing’s Fan Base on Social Platforms.
• Grow NEX App users through targeted messaging on social platforms.
• Conduct weekly meetings with store managers to promote new content
• Gather unique content (sales/offers/product highlights) to coordinate with the App Content Coordinator.
• Versed in Google Analytics and Meta Analytics to show a clear ROI.
• Perform additional tasks, such as special events.
• Time management skills are a must.
• The ability to work in a fast-paced environment and multi-task.
• Retail marketing experience preferred.
• Bachelor’s Degree Required; Master’s Degree preferred.
• Monday – Friday, 9am – 6pm (on rare occasions, a possible Saturday for Social driven events)

Industry

• Retail

Employment Type: Full-time

On-site position in Gretna, Nebraska. This is not a remote position.

Nebraska Crossing