Product Marketing Manager

Description

We are seeking a Product Marketing Manager to lead product marketing and digital marketing strategy for our Nursing vertical. This individual will focus on B2C strategic digital marketing efforts that promotes awareness and the benefits of our suite of nursing educational tools, as well as converting site visitors into paying customers

QUALIFICATIONS

Minimum Education Required

• Bachelor’s degree in marketing, business, communications, or a related field required; master’s degree preferred
• 7 years of experience in a similar role leading digital, marketing strategy
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Deep experience of SEO and SEM practices; strong experience with social media marketing and content creation preferred
• Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

Minimum Required Experience

JOB DUTIES (including but not limited to)

Campaign Prep & Misc. (70%)

• Produce compelling and effective email and digital marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation
• Manage the forum marketing strategy
• Create and regularly measure and report on marketing metrics
• Own assigned pieces of the UWorld marketing plan
• Recommend and edit necessary collateral to support product offerings
• Enforce UWorld brand standards
• Perform comprehensive, detailed market research on target market(s) including competitive analyses
• Define buyer personas, target markets, and how buyers consume their media and make decisions
• Outline buy cycles
• Recommend product pricing
• Report on industry trends and recommend actions to position UWorld ahead of competition

Marketing Strategy (20%)

• Define an annual B2C product marketing strategy
• Serve as the embedded product marketing specialist for assigned the Nursing vertical
• Define and refine product differentiators and market positioning

Market Research (10%)

Required Knowledge, Skills, and Abilities

• Demonstrable digital marketing experience, especially email, SEO, and SEM
• Exceptional market research and reporting skills
• Ability to define and report metrics of success
• Superior organizational and self-motivation skills
• Familiarity with marketing automation tools and platforms
• Excellent written, verbal, and interpersonal skills
• Ability to work well within a team environment with competing priorities
• Ability to react in a constructive manner to direct feedback and constructive criticism

Benefits

• Competitive compensation based on education and experience
• Comprehensive benefits package (medical, vision, dental, life, disability)
• Onsite work environment with flexibility to work 1 day remotely each week.
• Paid time off and 401(k) plan for retirement
• On-site group fitness classes

At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know.

UWorld