Title: Social Media Manager
Department: Brand Marketing
Location: Dallas
Term: Full Time
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COMPANY SUMMARY: Divi is a scalp health company started in late 2021. The mission was born out of founder Dani Austin’s own personal hair journey as she struggled to find brands and products that specifically addressed the root of hair loss and hair thinning. With several factors affecting each person’s hair health, Divi strives to pioneer what it means to have a healthy “scalp health routine.” Divi has grown extremely quickly, resonating in the marketplace with men and women at a variety of different stages in their hair journey. 2023 is an important growth year for the company with big ideas on the horizon and we are looking to grow our team to help! _____________________________________________________________
JOB SUMMARY: The Social Media manager is responsible for managing day-to-day social media functions across all channels (including but not limited to Instagram, Facebook, TikTok, Pinterest, and other emerging social media channels) from listening to ideation, briefing, executing and reporting. This role will also assist with content creation, coordination of co-branded giveaways, and attendance at marketing events for social capture.
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CANDIDATE REQUIREMENTS:
- 2-3 years of experience in social media marketing. Fashion or Beauty industry experience preferred.
- Excellent organizational, time management, and multitasking skills.
- Exceptional oral and written communication skills – diplomacy and interpersonal skills are a necessity.
- Proven track record of brainstorming, launching, and concepting fun and creative content ideas for brands and influencers with results.
- Ability to travel as needed.
- Available outside of standard office hours, as social media is “always on”.
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RESPONSIBILITIES:
- Own social media execution and ensure all posts are posted/tagged correctly and go live on time across all channels.
- Ideate and execute the social media editorial calendar and day-to-day of all social media channels according to the broader social media strategy with guidance from leadership.
- Analyze and assess performance across social media channels. Suggest improvements and enhancements including performance of individual posts and content, as well as broad trends across platforms.
- Brief creative team or creative partners on social media content initiatives and provide feedback to receive finalized assets in a timely manner.
- Identify on-brand and quality user generated and influencer content to repurpose across social media channels.
- Monitor social media conversation to identify burgeoning brand, industry and societal issues and opportunities.
- Respond to comments and tagged user generated content in a timely manner, keeping brand tone and voice in mind.
- Ad hoc iPhone content capture and editing as needed (live Instagram stories, TikTok/Reels)
- Suggest influencer and social media brand partnerships and opportunities.
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JOB BENEFITS:
1. Competitive Salary
2. Premier Health Benefits
3. Strong Corporate Mission
4. Strong Corporate Culture
5. Eligibility to Stock Program [1 YEAR]
Divi
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