Content Marketing Manager

Title: Content Marketing Manager

Flexible hybrid role

Job Description:

As the Content Marketing Manager, you will be responsible for managing the organic social media, content writing, and email marketing teams. Your primary focus will be on providing direction and cohesion to all of our content marketing efforts. Additionally, you will have client-facing responsibilities, acting as a senior point person to manage important client conversations, expectations, and ensure the delivery of top-tier service. If you are a highly motivated individual with a passion for content marketing and the ability to drive results, we would love to hear from you. Join our team and play a pivotal role in shaping our clients’ success through impactful content and effective marketing strategies.

Responsibilities:

• Lead and mentor a team of content marketers including: organic social media, email marketing, and content writing, fostering creativity, growth, and professional development.
• Develop and implement efficient workflows, processes, and procedures to enhance team productivity and client satisfaction.
• Work closely with the social media team to create and execute content strategies, including expectation setting, planning, and reporting.
• Establish and maintain a social media reporting system for campaign performance tracking and optimization.
• Act as a senior point of contact for client communication, managing expectations and addressing needs, especially on select tier-one accounts for top paying clients. 
• Implement effective affiliate program management and collaborate with social media coordinators.
• Utilize influencer outreach strategies to expand brand reach and engagement.
• Coordinate content writing requests and ensure timely delivery of high-quality deliverables.
• Drive brand awareness and engagement through coordinated content creation, such as blogs and emails.
• Stay updated on industry trends and best practices in content marketing.
• Guide the content team in developing and executing email marketing campaigns aligned with client objectives.
• Demonstrate proficiency in email marketing programs and execute segmentation, automation, and personalization.
• Optimize email campaigns based on performance metrics and customer insights.
• Establish streamlined project workflows for efficient content marketing execution.
• Collaborate with cross-functional teams to align content strategies with overall marketing goals.
• Stay informed about emerging tools, platforms, and technologies relevant to content marketing.
• Coordinate content marketing efforts with other departments (web, SEO, e-commerce) through audits and integration to create brand cohesion. 
• Provide strategic guidance to clients leveraging expertise in content marketing and social media.
• Ensure exceptional service delivery and maintain strong client relationships.
• Handle content marketing overflow as needed including: social media account management, content coordination, content writing, and email marketing. 
• Cultivate a collaborative and inclusive work environment.

Salary: $70-$75K

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in content marketing, social media management, and copywriting (7 years preferred, 5 years agency experience)
• Strong understanding of social media platforms, trends, and best practices.
• Proficiency in email marketing platforms and strategies.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Client-focused mindset with the ability to build and maintain strong relationships.
• Leadership skills with experience in managing and mentoring a team.

Bottom Line Marketing