Director of Marketing

We are seeking an experienced & dynamic leader to join a rapidly growing healthcare team as their Director of Marketing! This would be on on-site opportunity in Westchester County, NY (close to Mamaroneck area).

RESPONSIBILITIES:

Marketing

• Manage and develop the marketing team; coach, mentor and leverage strengths of individual staff members
• Identify, interpret and capitalize on marketing trends
• Conduct competitive research; use findings to strengthen the company’s market position
• Management and optimize inconsistent marketing budget
• Design strategic plans and execute tactics for marketing, recruitment, and business development teams
• Monitor and measure marketing campaigns for their effectiveness in meeting stated goals and maximizing ROI
• Implement improvements in response to measurement
• Continually support business growth and work to enhance brand and brand awareness; adjust marketing strategy in response to challenging market climate
• Develop key messaging and presentation materials for senior management
• Meet stated marketing goals; effectively execute marketing tactics and programs
• Ensure company trademarks are up-to-date; responsible for all renewals

Business Development

• Internal marketing consultant for all company departments
• Copywriting/editing of all departmental marketing materials and for assorted corporate projects
• Creation and management of all thought leadership pieces for both recruitment and business development
• Implement and manage all sales/marketing software systems – Hubspot, Salesforce, IContact, etc.
• Administration and management of Salesforce.com
• Develop and manage direct mail, advertising, e-mail campaigns, tradeshows, press releases, social media, etc.
• Managed launch of company’s website; responsible for ongoing maintenance and content management for entire site
• Design, manage and properly implement SEO/PPC program for all departments; Engage and oversee freelance help on project
• Implement and manage research projects for all departments
• Develop and manage all BD webinars
• Manage meetings; create and distribute various reports
• Develop and manage department budgets, vendor contracts, negotiations, and proposals
• Oversee public relations; execute tactics, i.e. press release distribution
• Responsible for all internal/external communications functions
• Manage freelancer in creation of all print and digital design
• Secure and source editorial content and contributions for both business development and recruitment purposes

Recruitment

• Develop and manage marketing campaigns for recruitment – including advertising, direct mail, thought leadership, speaking engagements, and events.
• Develop and deliver all recruitment webinars
• Create and develop new advertising concepts for recruitment (possibly work with Aria Marketing)
• Manage and develop of Sendouts cleanup and user functions
• Work with freelancer to create all design and HTML needs
• Develop plan for ongoing outreach to chiefs
• Collaborate with CEO and VPMA to build CME program
• Management and development of various editorial projects with CEO
• Work with VPs to ensure branding, communication and pitch are on target
• Strategize with VPs on ways to grow company
• Create new proposal templates and presentations
• Work with executive team on communications to promote and ensure adoption of internal and external referral program
• Created new communications plan targeting clinicians and clients
• Standardize and strengthen communications to enhance brand value within and outside the organization
• Manage creation of video testimonials and tutorials for Web site
• Acquisition outreach and development
• Source opportunities to gain industry recognition for company, i.e. awards, etc.

Talent Equity Group