The ideal candidate will be responsible for leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns. In addition, you will supervise, advise and guide all marketing department employees.
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RESPONSIBILITIES
- Oversee and execute content strategy and development.
- Lead measurement and reporting on content performance across all channels and make recommendations to optimize content production.
- Effectively manage contractors and agency resources as necessary to support business objectives.
- Set metrics for targeted reach, SOV, brand awareness, engagement, video views, CTR, ROAS and other KPIs to meet the company’s growth goals. Â
- Lead in-office lifecycle marketing efforts, to improve recency and frequency of visits.
- Communicate with industry-relevant influencers via social media to create a strong network.
- Stay up to date with the latest social media best practices and technologies
- Collaborate with agencies and other vendor partners when necessary.
REQUIREMENTS
- Deep understanding of lifestyle trends, customer behavior and brand marketing concepts.
- Experience growing social media accounts. (FB, IG, TikTok…etc.)Â
- Experience building email marketing campaigns (creating copy, building templates, segmenting client lists)
- Experience using Adobe Creative Suite, Canva.
- Extensive experience with GMB, Google Analytics, Google AdWords, Facebook Business Ads Manager.
- 4+ years B2C marketing experience.
- Critical thinker and problem-solving skills
- Organizational and communication skills, attention to detail and ability to meet all deadlines is crucial.
- Proven team leadership with great interpersonal skills and ability to work cross-functionally, make hard decisions, and motivate others.
- Previous PR experience is desired but not required.
- Passion for the Aesthetics industry is a plus.
- 3-4 years of experience supervising employees
Benefits:
- Health, Dental and Vision Insurance
- Paid time off
- Complimentary Meals and SnacksÂ
- Complimentary Aesthetic Treatments
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