I am looking for Brand Manager Please find the job details below and send me your updated resume [email protected] and reach me on
(302)-496-3111 EXT- 380
Title: Brand Manager
Location: Wilton, CT
Duration: Fulltime
Job Description:
Oversees marketing initiatives across the complete product portfolio. Supports the development, implementation, and monitoring of brand plans and associated business processes. A highly cross-functional role, requiring excellent collaboration across all departments and the ability to manage resources. Position demands strong project management and communication skills as well as a passion for consumer insights and innovative thinking to ensure products are developed, messaging is crafted, and marketing is planned to effectively push brand forward.
OBJECTIVES OF ROLE:
Achieve annual sales targets across all product lines
Manage matrix team to develop and execute brand plans and associated business processes across all departments
Partner with, inspire, and brief creative team to develop compelling messaging
Design and implement marketing plans to engage our target consumers across touchpoints: direct mail, email, social, website, search, etc
KEY RESPONSIBILITIES:
Maintains close collaboration with all department leaders and their teams to ensure brand message is consistently delivered to guests, agents and suppliers and that plan buy-in and delivery is achieved
Partners with customer acquisition team on email marketing campaigns through Salesforce Marketing Cloud, direct mail, and various other digital tactics
Conducts on-going business analysis on selected issues/opportunities; accountable for understanding of channel analysis, yield/inventory management, prioritized areas for focused analysis to translate into action
Coordinates marketing plans to support effective product launches (NPD) across departments
Measures and evaluates marketing activities to determine ROI and effectiveness of activity; identify key issues impacting brand volume performance and recommend potential solutions
Monitors industry trends and competitor portfolios to help define specific differentiators on product positioning
Supports marketing research as needed (both 3rd party and proprietary); identify and apply key consumer insights to support business opportunities
A lead sales advocate and presenter for business/brand, both internally and externally
Supports customer journey planning and communications intended to build pre-tour excitement, enhance the on-tour experience, increase loyalty and drive conversion
In addition to brand plans, coordinates and executes special projects as needed
SKILLS & QUALIFICATIONS:
5+ years in brand management or similar marketing roles
Strong sense of team
Excellent written and verbal communication skills
Demonstrated ability to manage and deliver results within a matrixed organization
Strong analytical skills and operational comprehension
Demonstrated ability to show positive attitude under pressure and deliver results
Naturally curious, self-starter, storyteller
MBA strongly preferred
Regards,
Uma Kanth
US Recruitments
P: (302) 496-3111 M: (919) 728-6769
Hallmark Global Technologies Limited
Hallmark Global Technologies Ltd
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