Ecommerce Manager

Job description

Job Title: E-commerce Manager

Department: Marketing Department

Reports To: Marketing Director

Location: near DTLA

Salary Range: 95,000 – 125,000

Job Type: Full-Time

Taking inspiration from the latest trends and affinity for all things feminine, the creative collective behind ASTR The Label aims to immerse our customers into a world of effortless beauty. Since 2012, our brand has stood as a wearable interpretation of attainable style for all occasions. Featuring distinctive looks that exude romance and timeless grace, ASTR The Label offers collections that are recognized for their quality and unique combination of contemporary sophistication, versatility, and chic design. By catering to the fashion needs of the ASTR persona (HER), our collections continually feature on-trend and thoughtfully crafted garments for the modern woman. We believe fashion is more than just clothing – it truly expresses individuality, letting you elevate your wardrobe and embrace a style that’s uniquely your own.

Website

https://www.ASTRtheLabel.com

Summary:

ASTR is seeking an experienced E-commerce Manager to oversee ASTR’s online sales through our Shopify website. The E-commerce Manager is responsible for the entire lifecycle of the online sales process, including tactics, planning, content management, web analytics, web development, fulfillment, customer service, and budgeting. The ideal candidate will possess strong communication skills and have a passion for e-commerce and online technologies.

Responsibilities:

• Develop and implement comprehensive e-commerce tactics to drive website traffic, optimize user experience, and increase conversions and sales.
• Manage the day-to-day operations of the Shopify site, including product uploads, content creation, order processing, customer service, and troubleshooting.
• Monitor web analytics and create reports to analyze the performance of the website and marketing campaigns and make recommendations for improvement.
• Collaborate with marketing teams to develop promotions, SEO strategies, email campaigns, and social media content.
• Oversee the customer support process to ensure customer satisfaction and loyalty.
• Manage and update the product catalog, ensuring all product information is accurate and up-to-date.
• Coordinate with the fulfillment and logistics teams to ensure timely delivery of orders.
• Liaise with web developers to ensure the website is functional, efficient, and aligned with the company’s branding.
• Create and manage the e-commerce budget, and ensure sales targets are met.
• Keep up-to-date with emerging e-commerce trends and best practices, especially those specific to the Shopify platform.
• Ensure compliance with online selling regulations and practices.

As the eCommerce Manager, you’ll handle all aspects of running our retail website, develop eCommerce strategies and customer experiences in partnership with Marketing and Creative, and handle online fulfillment operations, digital retail initiatives, and customer support.

• Collaborate with the Marketing team to capitalize on online marketing opportunities while maintaining a consistent brand approach
• Your focus will be on driving online sales growth, meeting revenue goals, and identifying areas of opportunity
• Make astrthelabel.com an intuitive and engaging shopping experience
• Lead daily execution, focusing on increasing eCommerce sales and enhancing return on investment
• Develop and implement tactics to improve traffic, engagement, conversion, and profit margins
• Build the eCommerce roadmap and strengthen cross-functional management capabilities
• Lead eCommerce development projects
• Work with external resources and vendors to achieve business goals
• Continuously evaluate warehouse operations to drive improved performance, cost efficiency, and customer experience
• Monitor and drive key performance metrics for excellent customer experience and fulfillment
• Manage and adhere to the eCommerce operating budget, measuring and reporting on effectiveness
• Oversee customer service inquiries as needed

Qualifications:

• Bachelor’s degree in Computer Science, Marketing, or related field
• At least 3-5 years of experience in e-commerce management with Shopify Plus
• Proficiency in web analytics tools (Google Analytics), SEO, and digital marketing strategies
• Strong understanding of e-commerce KPIs and Metrics
• A demonstrated ability to organize and present e-commerce data to aid in decision making
• Excellent written and verbal communication skills
• Strong organizational and project management skills
• Demonstrated ability to build relationships across organizational boundaries
• Experience with content management and site merchandising
• Knowledge of customer service principles and practices
• Ability to work in a fast-paced environment and manage multiple projects.
• Proficient in Microsoft Office Suite, especially Excel

The ideal candidate has a strong background in building eCommerce retail from the ground up

• 5-7 years of experience in eCommerce and online marketing
• Track record of delivering results and making impactful decisions
• Strong strategic, analytical, and execution skills
• Expertise in current eCommerce industry best practices
• Extensive knowledge of the Shopify eCommerce platform and SEO/SEM
• Demonstrated dedication with the ability to lead projects from origin through execution
• Ability to learn, contribute and thrive in a fast-growing, dynamic environment
• Effective interpersonal skills, both oral and written
• Self-starter and entrepreneurial spirit with a hands-on approach

Preferred

Hands-On Experience with some or all of the following tools:

Klaviyo, Rockerbox, Google Analytics, Google Tag Manager, Github, Monday, JIRA ShipHero, Postscript

Application Instructions:

Please send your resume, cover letter, and examples of previous work or projects with a brief description of your role in each project to [insert email address or application link].

ASTR the Label