Our higher education client is looking for a Digital Marketing Manager for a 6+ month contract; this role is a combination of onsite/offsite and is T accessible to the Boston area. The Digital Marketing Manager will join the digital marketing team to help with the roll-out of a large marketing campaign that involves web content, email, social media, and event marketing. Experience with WordPress, Acoustic (fmrly Watson and fmrly SilverPop), Cvent, Facebook/Twitter for business is required for this role.
- Work closely with marketing as the day-to-day project manager and tactical lead for assigned digital projects or campaigns as part of a cohesive digital marketing strategy
- Lead implementation of marketing plans by developing, maintaining, and distributing project schedules and assisting the Digital Marketing Director
- Conceive, create, and project manage effective, high-quality, and timely marketing and communications deliverables, collateral, and events.
- Lead testing and run quality assurance on digital assets, such as social media content and marketing emails, prior to implementation.
- Implement strategic plans (e.g., fundraising priority content packages), deploying digital assets, proactively identifying and removing roadblocks, and troubleshooting technical issues.
- Draw on technical skills, including knowledge of CMS, basic HTML, and digital marketing tools (WordPress, Acoustic, Cvent, Adobe Creative Suite) to launch and maintain content on websites, build and deploy emails, and create new content for our social channels.
- Contribute to social media platforms, helping to advance philanthropic and communication goals by sharing original content; amplifying, sharing, engaging with posts from social media accounts; tracking and promoting themes and priorities; tracking and amplifying hashtags; and curating multiple streams of content into one central social media calendar.
- Write and proofread social media posts.
- Provide backup, as needed, for the email coordinator in building and deploying emails.
- Under the direction of the Digital Marketing Director and Digital Strategist, ensure produced digital materials meet accessibility and DEI standards.
- Optimize, edit, and reformat digital assets including images, graphics, and video, for digital channels following digital marketing industry best practices
- Participate in the production and distribution of communications materials as part of a team. Some assignments require light writing and proofreading.
- Perform photo and video research; obtain permission for use of visual materials as necessary.
Qualifications
- 4+of professional digital marketing experience.
- Ability to independently prioritize and handle large volume of work of concurrent projects required.
- Must have project management experience, including contributing to plans and timelines, and adhering to review processes.
- Strong marketing communications skills and a proven ability to implement digital marketing campaigns while utilizing industry best practices and maintaining the highest standards at all times.
- Strong interpersonal skills and the ability to communicate effectively with a diverse and high-level group of individuals in a diplomatic, professional, engaging and creative manner.
- Skilled in working collaboratively and also be able to work independently as well as detail oriented and organized.
- Experience working with a large volume of concurrent projects required.
- Proficiency with editing HTML and using web content management system (WordPress) is required.
- Ability to write and proofread short text, such as social media posts, is required.
- Experience with our email marketing tool (Acoustic, formerly IBM Watson and Silverpop) is a plus.
- Experience with our events management and marketing tool (Cvent) is a plus.
- Experience with Adobe Creative Suite (InDesign, Photoshop) is a plus.
- Experience with G-Suite applications (Docs, Sheets, etc.) and other collaborative tools (e.g., Basecamp, Slack) preferred.
- Experience pulling and analyzing communications and marketing analytics preferred.
Creative Cove Inc.
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