Gansevoort Hotel Group is expanding and we are looking to add a strong Marketing Manager to our team. Prior Hotel/Restaurant industry experience is preferred.
Learn more about the job below and submit your resume if you’d like to apply for this role.
Primary Functions
Digital Marketing
- Oversee the maintenance of the hotel property’s digital presence.
- Maintain imagery, content, and operational edits on property websites and all hotel profiles on third-party websites.
- Optimizes all website content using SEO best practices
- Maintain image library with most recent up to date images via Iceportal
- Proactively update activations page with onsite property programming & neighborhood happenings.
- Update the neighborhood page with the hotel’s partnerships, local businesses and openings.
- Maintain f&b digital menu changes and operational adjustments.
- Distribute email campaigns, draft content and strategize distribution using best practices.
- Support Social Media Manager with social content that supports property brand pillars.
Communications
- Proactively communicate hotel promotions and events to local businesses and partners
- Liaise package launches with TravelClick SEO team, PR, and third parties where appropriate.
- Delivers interdepartmental communications operational updates. Maintains and communicates property talking points on a weekly basis.
- Maintains the guest recommendations list with in-the-know places of our preferred local places to dine, experience art, and shop.
- Support the Sales and Events teams with verbiage to ensure external communications are in the brand tone of voice.
Marketing Materials
- Contribute to annual Sales and Marketing Plan
- Assist with setting up and conducting team member onboarding and training.
- Maintain all point of sales materials including one sheeters, sales decks, presentations, business cards
- Support Sales team with promotional flyers, consortia promotions, third party sales sites + email campaign distribution
- Order tradeshow giveaways, ensuring all items are aligned with our brand
- Create, print or order all in-house collateral materials for housekeeping, operations and F&B teams (F&B menus, property signage, in-room compendiums, minibar menus)
- Monitor and track shipments, mail packages when necessary, process payment in coordination with the Accounting department.
Food & Beverage Marketing
- Ensure the environment of all F&B venues are visually representing the brand (ie: correct playlist, team members in correct uniform, signage placement, menu up to standard.)
- Contribute to monthly F+B meetings with activation ideation, service feedback, event recaps, marketing updates/stats etc.
- Activation ideation – pitch and bring in potential brand-aligned partnerships in hosting brand activations onsite
- Signage maintenance: printing & placement in coordination with operational teams
- Responsible for menu file updates, printing, pickup, placement and receipt submission
PR / Partnerships
- Conduct site tours with VIPs, influencers, partnerships, media when needed.
- Action PR requests by coordinating content and required assets in coordination with F&B (Ex: specialty cocktails, brand partnerships, event activations).
- Contribute to bi-weekly calls with the PR team – F&B specials & ideation, influencer coordination, etc.
- Oversee press, influencer and partnership photoshoots on property.
- Prepare for package offer arrivals and VIP media arrivals.
- Seek out new brand partnerships that would benefit from the hotel/F&B’s current programming
- Prepare package inclusions and liaise with operations teams on inventory + reordering items when needed.
Reputation Management
- Respond to reviews/comments on third party booking engines TripAdvisor, Expedia, Booking.com, Yelp, Google Business etc.
- Streamline communication and response with the appropriate operations teams for anything that needs clarification using service standards.
- Maintain team member tracker with shout outs in coordination with HR team
- Monitor ReviewPro and send weekly updates of all public facing reviews. Create Reputation Management monthly reports at the end of the month using Review Pro + Sprout Social
Brand Ambassador
- Represent the hotel in appearance and attitude though upholding the Gansevoort brand standards at all times.
- Establish community outreach and seek out new relationships on behalf of the current F&B outlets and hotel.
- Introduce the renovated property to those that would benefit from current programming
- Entertain and host in the current F&B venues/hotel on an average of 3x/month basis with the goal of driving revenue + brand awareness amongst potential partnerships, influencers, media and VIP clients.
Gansevoort Hotel Group
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