Cross-Region Product Manager for Strategic Initiatives
Role
Reporting to a Cross-Region Sr. Product Manager, the Cross-Region Product Manager for Strategic Initiatives (Cross-Region PdM) is responsible for key aspects of the consumer experiences and stakeholder management for the brand(s), market(s), or product(s) in multiple Regions.
The Cross-Region PdM possesses a holistic multi-channel view and is an expert in influencing the global vision, strategy, and roadmap for certain Strategic Initiatives within the global portfolio. The Cross-Region PdM is adept at ensuring the alignment between global, regional, and market/affiliate objectives and delivering agreed-upon key results. They provide analysis and clearly communicate trade-offs and alternate solutions to meet the strategic objectives.
Success of the Cross-Region PdM requires close collaboration to support the delivery team(s), including but not limited to building strong relationships with counterparts in Engineering, Experience Design, Data Science, Brand, and peers from across Product Management. The Cross-Region PdM must also build a strong relationship with business stakeholders who rely on the Product Manager for succinct, timely, and transparent communication to manage expectations and maintain alignment related to the Strategic Initiatives. This requires the Cross-Region PdM to work closely and cross functionally with two or more regional business and affiliate teams.
Responsibilities:
· Defining and ensuring product requirements and objectives take into consideration any unique needs of one or more regions
· Advocating for regional needs with other Product Managers so that regional requirements are taken into consideration
· Partnering with other Product Managers and colleagues across the enterprise to achieve agreed-upon objectives
· Seeking support from cross-functional teams at the regional and global level to advance the priorities that will have the greatest impact
· Identifying the customer segments that will be most impacted by a Strategic Initiative
· Collaborating with UX partners to create journey maps for the journeys that matter most to the impacted customer segments in one or more regions
· Identifying the biggest points of friction within those journeys and opportunities to make those journeys more seamless in one or more regions
· Driving an optimized, innovative, and high touch experience
Responsibilities
· Use data to drive decision making and prioritization for the work encompassed by the Strategic Initiative
· Grow a deep knowledge of the consumers who are most impacted by the Strategic Initiative
· Deeply understand how key consumer segments engage with our digital products and experiences, understanding the distinctions of each region involved
· Develop and communicate roadmaps within your portfolio aligned with regional business, regional and global brands, regional and global product management
· Partner with regional and global teams to embody & help drive digital product strategy
· Inspire cross functional teams to execute with a sense of urgency
· Collaborate closely with regional and global digital product and delivery teams in an Agile environment
· Gain a solid knowledge of the various constraints of the business – constraints from marketing, customer service, creative, legal, and privacy are typical examples
· Collaborate closely with all team members to Client effective solutions
· Build OKRs to measure success/failure
· Drive the market OKRs (“Objective Key Results”) in partnership with the business
· Measure KPIs of roadmap initiatives, maturing the decision making and prioritization process
· Proactively audit the consumer journeys most important to regions impacted by the Strategic Initiative
· Drive a “test & learn” environment through education, onsite experimentation, user testing and analysis
· Consult with digital activation teams on capabilities of existing products and how to leverage these in new and interesting ways to maximize the impact of the Strategic Initiative in one or more regions
· Write requirements from the perspective of the local consumer in the form of user stories
Qualifications
· Bachelor’s degree or relevant experience
· 4+ years of product management experience
· Experience in ecommerce
· Excellent communication, presentation, and interpersonal skills; ability to influence
· Strong business and emotional IQ
· Deep understanding of eCommerce products, platforms, and technologies
· Knowledge of human centered design principles
· Hands-on experience with analytics tools and data-driven decision-making
· Successful track record with agile methodologies and iterative development processes
· Superior problem-solving
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