One of Pennsylvania’s leading marketing firms is seeking a Content Marketing Manager to join their team. This candidate will play a key part in internal marketing efforts for the company to help improve SEO, lead generation, and their overall content marketing strategy.
This position is located near Allentown, PA and is offering a hybrid WFH schedule along with a fantastic company culture!
The right candidate will be a tech-savvy writer with the mindset of a marketer. This person should be a self-starting, problem solver with confidence in their decision making. Creativity and forward-thinking vision are valued in this role along with adaptability.
This person will focus their efforts on being an internal content resource. Duties will consist of but are not limited to:
– Strategic content production (Website copy, blog posts, pillar pages, white papers, ad copy, video scripts, trade show materials, sales proposals, etc.)
– Maintain website and materials up to date and consistent; Analyze UX and CRO to increase lead flow and improve conversion rates
– Own website analytics and user tracking while identifying opportunities for optimization
– Lead Ad Optimization efforts
– Intentionally target relevant earned media opportunities and listicles
– Communicate progress to leadership team
Job Requirements:
– Bachelor’s or higher degree in digital marketing, journalism, english or similar discipline
– Prior experience as an in-house content producer with experience utilizing forward thinking marketing strategies to increase visibility and lead generation in a competitive market (Agency experience will also be considered)
– 3+ years of relevant experience in manufacturing/healthcare/life sciences marketing/writing (including internships) preferred
– Ability to create thought leadership pieces surrounding the modern marketing landscape
– Ability to analyze marketing strategy behind content being produce. The right candidate will be a talented content creator with the mind of a marketer
– Strong writing, editing and communication skills
– Detail-oriented with ability to handle various tasks simultaneously under multiple deadlines
– Self-directed and willing to learn new skills
– Experience with GA4 (Google Analytics 4), Moz, SEMRush or other SEO tools preferred
– Tech-savvy, forward thinking individual
Synerfac Technical Staffing
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