Summary of the Position: The Director of Marketing will be responsible for developing and executing the company’s marketing initiatives to achieve profitable growth. The Director of Marketing will understand the commercial aspects of business and be an integral member of the Marketing team, leading the development of the company’s brand portfolio strategy, go-to-market strategies, and installing and optimizing internal digital/web capabilities. They will be responsible for planning and executing marketing plans across multiple platforms and channels to achieve sales targets and category leadership. Responsibilities will include marketing strategy development, brand building, annual budgeting, and forecasting, promotional planning, and optimizing the organization’s digital/web capabilities, and relationship building with internal and external stakeholders.
Roles and Responsibilities:
- Elevate the brand creative execution across marketing touchpoints and packaging to drive intent.
- Lead the development and execution of marketing strategies to increase brand awareness, drive customer acquisition, and promote customer retention in accordance with corporate goals.
- Oversee the development and implementation of multi-channel marketing campaigns across various media channels (digital, print, social, etc.).
- Lead the cross-functional collaboration of the innovation, ecommerce, retail, and the veterinary teams to develop and execute brand portfolio strategies, innovation pipelines, and go-to-market strategies to meet customer needs, and business growth goals.
- Manage, coach, and grow the marketing team, which includes brand managers, digital marketers, and web developers.
- Provide P&L oversight for brands to maximize profitability right-size marketing and advertising expenses.
- Develop brand strategies across channels, taking into account life cycles and channel differentiation.
- Uphold an in-depth understanding of all digital channels and lead the growth and installment of digital capabilities SEO/SEM, Programmatic, CRM, UX/UI, Video, etc.
- Maintain expertise of the industry landscape and online competitors, identifying trends and growth opportunities.
- Propose new marketing, promotional, digital, and web development initiatives based on market demand and insights.
- Analyze and report on marketing performance, using data to optimize campaign tactics and spend to drive continuous improvement.
- Assist with brand protection and collaborate with the Brand Protection team to remedy problems.
- Regular Attendance is required
- Perform other assigned duties as may be required in meeting company objectives
- Communicate effectively with other departments within the organization and function within a team environment.
Minimum Requirements:
- 15+ years of CPG marketing experience domestically
- Commercial awareness, marketing and sales background
- In-depth understanding of developing and executing comprehensive marketing strategies, plans, and campaigns
- Strong commercial and analytical skills – experience using data to drive marketing strategy and decision-making with the executive team and other business units
- Excellent project management skills and ability to prioritize competing demands
- Experience managing and developing marketing teams
- Experience growing organization capabilities
- Pet category experience a plus
- Domestic travel 10%-20%
- Strong written and oral communication skills
Education and Experience:
Bachelor’s Degree or equivalent in business or marketing related discipline. MBA or other relevant advanced degree, a plus.
Supervisory Responsibilities: Yes
This position is 100% on site in our Lancaster, SC headquarters.
Nutramax Laboratories
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