Manager, Commerce – Analytics
Location: NY, Hybrid
As a Manager on the Commerce team, you will lead a team of analysts across a number of high-profile clients. You will work closely with the Analytics Directors to manage resources, implement process improvements and provide mentorship within a tight knit account team consisting of analysts, media planners and strategists as they work to analyze data and deliver valuable and relevant insights. Through data-driven insights, you will have the opportunity to shape the strategic direction of a client’s marketing strategy.
- Analysis and measurement of search and display advertising performance
- Extracting data from media event level databases for analysis and insights generation
- Proactively identifying opportunities for media optimization within the search and programmatic channels
- Generating and communicating clear, compelling, and actionable insights
- Evaluating ad partners and providing thought leadership of ad-tech and measurement technologies
- Presenting reports and proposals to clients during monthly and weekly phone calls
Our Expectations:
- Must have strong commerce and e-retail experience, experience with amazon, target, Walmart metrics and understanding of nuances within each retailer.
- Participating in the measurement plan development and execution
- Anticipating client’s needs and proactively developing solutions to address them
- Ensuring timely follow through on all scheduled and ad hoc deliverables
- Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
- Recommending and implementing research that will aid in the consumer insight gathering and strategic process
- Providing thought leadership of ad-tech and measurement technologies
- Identifying opportunities to continuously improve processes
- Leading, mentoring and training analysts
- Presenting reports, POV’s and other materials to clients on a regular basis over the phone and in person
What We’re Looking For:
- Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business/Marketing related fields (advanced degree – MBA/MS – is preferred)
- 4-6 years of experience in a quantitative data driven field
- A passion for digital marketing, research and analytics
- Excellent communication and presentation skills
- Ability to work well with others and work in cross functional teams
- Ability to manage and prioritize a number of concurrent tasks
- Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
- Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot)
- Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
- Ability to set individual goals for analysts and measuring individual success/performance
- Experience/familiarity in SAS, SPSS, R or other advanced analytics software packages
- Experience/familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
- Experience/familiarity with concepts of database design and SQL
- Experience/familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
- Experience/familiarity with digital ad effectiveness research
- Proficiency with Microsoft Excel and PowerPoint
- Familiarity with web technologies including HTML and Javascript
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OmnicomMediaGroup is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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