Summary
Good Day Farm is looking for an ambitious and versatile Art Director to join our growing team. In this role you will be challenged to raise the creative bar across multiple brands and marketing initiatives, helping us build our portfolio of brands through strategic creative concepts. We want a hard-working creative mind who loves to think outside the box and believes in building detailed creative work. This is a fast-paced, collaborative team, so it is important to be a quick learner who is not afraid to ask questions while focusing on detail-oriented outputs. As part of the company’s internal Creative Team, you will collaborate with our internal marketing team and external agencies to concept and execute high quality cross channel multimedia projects from beginning to end.
Responsibilities and Duties
- Responsible for the conception, design, and execution of innovative and strategic marketing materials under the supervision of the Creative Director.
- Visually lead storytelling across platforms on 360 campaigns with impeccable attention to detail.
- Develop creative strategies and concept big ideas.
- Participate in strategic and tactical projects and contribute innovative idea, tactics, and art direction appropriate to each brand in the portfolio.
- Support the creative management and mentoring of freelance designers and external agencies.
- Collaborate in the creation and presentation of creative strategies to the brand team and leadership.
- Concept and pitch creative strategies and ideas for campaigns and social digital activations.
- Art direct and lead content photo and video shoots.
- Perform additional creative tasks as needed.
Experience and Education
- 3+ years of Art Direction experience (in-house or agency).
- Portfolio with strong graphic and art direction conceptual skills.
- Self-motivated, detail-oriented individual with experience managing multiple projects simultaneously.
- Production experience in video, digital and print.
- Ability to think across all media channels (print, motion, social media, digital, brand activations, etc.)
- Excellent understanding of Adobe Creative Suite primarily Photoshop, Illustrator, After Effects and InDesign.
- Proven ability to provide effective direction to production partners
- Solid problem-solving skills.
- Excellent presentation skills.
- Experience creating and following brand visual standards
- Good time management skills to meet deadlines on multiple projects.
- Excellent interpersonal, communications and organizational skills.
- Strong understanding of Adobe XD a plus
- Genuine interest and passion for the cannabis industry is required
Good Day Farm
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