We are seeking a highly skilled and motivated Paid Media Data Analyst who specializes in Google Tag Manager, Data Studio, and Google Analytics to join our team. As a Paid Media Data Analyst, you will play a crucial role in analyzing, tagging and reporting our paid media campaigns across various digital platforms. You will work closely with the marketing team to gather and interpret data, generate actionable insights, and make data-driven recommendations to improve campaign performance and ROI.
Responsibilities:
- Implement and manage Google Tag Manager (GTM) to ensure accurate tracking and measurement of key performance indicators across multiple digital marketing channels.
- Develop and maintain tracking strategies, including event tracking, conversion tracking, and custom variables, to capture relevant data for analysis and reporting.
- Collaborate with the marketing team to define campaign objectives, set up tracking parameters, and ensure proper implementation of tags and pixels for paid media campaigns.
- Create and maintain custom dashboards, reports, and visualizations using Google Data Studio to monitor campaign performance and provide stakeholders with actionable insights.
- Conduct in-depth analysis of paid media data, including click-through rates (CTRs), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other relevant metrics to identify trends, opportunities, and areas for optimization.
- Perform segmentation and audience analysis to understand user behavior, demographics, and interests, and provide recommendations for targeting and campaign optimization.
- Identify and troubleshoot tracking issues, data discrepancies, and gaps in data collection, and implement necessary solutions to ensure data integrity and accuracy.
- Stay up-to-date with industry trends, changes in tracking technologies, and best practices related to GTM, Data Studio, and Google Analytics to continuously enhance data analysis capabilities.
- Collaborate with cross-functional teams, including marketing, design, and development, to ensure seamless integration of tracking tags and pixels into various digital properties.
- Provide regular reports, presentations, and insights to key stakeholders, summarizing campaign performance, trends, and actionable recommendations for optimization.
Qualifications:
- Bachelor’s degree in a relevant field such as Data Analytics, Marketing, Statistics, or a related discipline.
- Proven experience as a data analyst, preferably in a digital marketing or advertising agency environment.
- Expertise in implementing and managing Google Tag Manager, including tag creation, event tracking, and conversion tracking.
- Proficiency in Google Analytics, including advanced knowledge of data analysis, segmentation, and reporting.
- Strong proficiency in creating custom dashboards, reports, and visualizations using Google Data Studio.
- Solid understanding of digital marketing channels and paid media platforms, including search engines, social media, display advertising, and programmatic advertising.
- Excellent analytical skills with the ability to translate complex data into actionable insights and recommendations.
- Strong attention to detail and ability to ensure data accuracy and integrity.
- Familiarity with HTML, CSS, and JavaScript is a plus.
- Excellent communication skills, both verbal and written, with the ability to present data-driven insights to non-technical stakeholders.
If you are a driven and analytical professional with expertise in Google Tag Manager, Data Studio, and Google Analytics, and are passionate about analyzing paid media campaigns, we would love to hear from you. Join our team and contribute to our success by leveraging data to drive informed marketing decisions and maximize ROI.
MCD participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.upon offer acceptance.
We appreciate and thank you in advance for your interest in our openings. Qualified candidates will be contacted. No phone calls or faxes please. Direct applicants only, no third-party staffing inquiries please. MCD Partners is an Equal Opportunity Employer.
MCD Partners
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