At Harry & David we Grow together, Learn together, and Celebrate together!
We are part of the 1800 Flowers Family of Brands and we support our community together—teaming up to aid local charities through contributions of time and fundraising. And we show up for each other—to celebrate each other’s accomplishments both at work and in life.
We offer a competitive salary, a comprehensive benefit package, leadership training and lots of other perks!
Be part of a team committed to the vision to DELIVER SMILES and to inspire more Human Expression, Connection and Celebration!
POSITION SUMMARY
The Demand Planning & Analytics manager is responsible for performing business reporting, planning and analysis related activities for the Food Brands Direct Marketing business. This position leads the effort in providing pertinent and timely analysis of the Company’s Marketing segments financial performance for all food brands with a focus on, Vital Choice, Cheryl’s Cookies, The Popcorn Factory, 1800Baskets and Simply Chocolate.
The Demand Planning & Analytics Manager is an integral partner in helping drive customer insights and leveraging those findings to improve customer loyalty and profitability. In this position, the Demand Planning & Analytic manager will review, analyze, and report on promotional offer strategies, customer nurturing programs, behavioral segments, and customer cohorts. A successful candidate must possess a unique blend of business creativity through analytics and find innovative applications to improve the business. It is critical that this person has a strong background in financial planning, database marketing, measurement and analytics and link insight gathered from complex data to drive specific tactical actions.
ESSENTIAL DUTIES & RESPONSIBILITIES
Major responsibilities of the position are listed below. To perform the job successfully, an individual must be able to execute each essential duty satisfactorily. Other duties, assignments and specific projects may be assigned at the discretion of management. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Lead budgeting and forecasting of orders, items, demand, gross profit, and advertising expenses.
- Analyze, compare and report results and key performance indicators against plan and other internal benchmarks.
- Make recommended adjustments to forecast based on changes in demand and market trends.
- Manage complex integrated spreadsheets validating for accuracy/integrity.
- Identify exceptions for collaboration and agreement to demand forecast by internal and external stakeholders.
- Partnership with Merchandising/Distribution/Finance/Call Center, supplying key data points that are critical to the rest of the Org.
- Ad-Hoc Analysis as assigned.
- Other job duties as assigned.
- Translates vaguely defined business questions into specific customer insights projects, able to take programs from “concept to completion.”
- Ensures that the customer trends and analytics are linked to marketing programs
- Supports future direct marketing efforts by leveraging customer and brand insights to help design future lifecycle and triggered campaigns
- Develop and maintain strong relations with key business and IT stakeholders
- Lead, coach, develop, and mentor staff
- Evaluate impact of various offer characteristics (discount type, richness, threshold) on future customer behaviors.
- Acquire solid understanding of the Food group business and operational challenges, and proactively look for ways to provide solutions to business issues.
- Recommend new business rules for marketing campaigns based on analysis and knowledge of the customer base, and best available information.
- Develops, improves, and maintains promotions forecasts.
- Other job duties as assigned.
EDUCATION AND EXPERIENCE
- Bachelor’s Degree in Mathematics, Economics, Marketing or a field with a quantitative focus. MBA Preferred.
- 8+ years of experience in CRM and Analytics with a proven track record of driving CRM strategy and implementing effective multi-channel communications
- Advanced skills in Excel features, queries and statistical tools
- Experience with BI tools, such as Tableau, Business Objects, MicroStrategy required
- Experience performing advanced analytics, segmentations and data mining using SAS
- Strong quantitative, analytical, and reporting skills
- Experience in designing, implementing and analyzing omni-channel campaigns strongly preferred.
- Experience in developing testing strategies, estimating impact, and evaluation of results across channels.
- Strong project/time management and organizational skills.
- Exceptional attention to detail.
- Self-motivated and deadline driven.
- Highly analytical mindset with the ability to look at vast amounts of data and synthesize that information into intelligence that can be acted upon by the business.
- Database query proficiency with a working understanding of data models.
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