Senior Marketing Data Analyst
Beaverton, OR (3 days Onsite)
1-3 Years Contract on W2
Desired Skills & Experience
- 5-7+ years experience in media analytics, media planning, adtech/martech, measurement, data science or modelling
- 2+ years leading data science and/or analytics projects from start to finish (inclusive of scoping, etl and analysis)
- High level of comfortability explaining technical concepts to non-technical audiences, creating concise executive-level presentations and translating findings to actionable recommendations
- Familiarity with data science best practices (linear/multiple regression, cluster analysis)
- Ability to interface with data engineers and lead data integration work, including hands-on QA and validation
- Experience with vendors such as Nielsen, Neustar, Analytic Partners, Marketing Evolution, GainTheory, etc.
- Expert-level SQL skills
- Beginner-to-Moderate Python or R (Python preferred)
- Attention to detail
This position will sit within the Paid and Earned Marketing Insights team, which plays a meaningful role in shaping how our client’s Consumer Marketing engages with consumer to create, serve and retain them. With the paid media landscape evolving rapidly, it is an exciting time to join a team that works cross-functionally across this space to activate marketing insights that help accelerate our client’s business.
The ideal candidate is a dynamic analytics professional who is energetic and proactive, and thrives working at the intersection of data and business. This means having personal, hands-on experience generating quantitative consumer insights from both paid media sources (Google, Meta, etc. but also Adobe and Google Analytics). This individual also has their finger on the pulse of data science trends and understands how to apply data science best practices to media within an integrated marketing offense. Experience working in the Marketing Mix Modeling (econometrics) discipline is a huge plus. This individual is a key player – gathering requirements, scoping and owning analytics projects directly (100%) that have a major impact on how our clients invests its media budget.
Insight Global
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