The position reports directly to the Director of Marketing/AGM, Business Operations, and will develop, analyze and execute marketing campaigns while managing and inspiring the team. This connected individual will lead the charge in building brand awareness, expanding customer base and increasing customer engagement.Â
We are looking for an experienced and versatile senior marketing manager that is comfortable with day-to-day marketing and social activities as well as long term strategy. This position will interact with guests, tenants and promoters and requires the ability to communicate with a focus on delivering a world class guest experience.
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- Develop, execute and monitor marketing campaigns to promote and sell concerts and special events in the market. This may include but not limited to media planning-negotiating-buying, promotion implementation, publicity, database marketing, trade media allocation and campaign budgeting.
- Create and maintain relationships with local media partners.
- Organize and implement event marketing efforts and initiatives including but not limited to marketing material (admats, digital assets, etc.) distribution, PR and media needs and ticketing promotions.
- Develop and execute design concepts, ideal candidate to have some level of Graphic Design knowledge and capabilities.
- Develop creative and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital and video assets.
- Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration, including fan engagement and back-of-house artist experiences.
- Analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies.
- Create, maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaign development, complete with formal proposals and recommendations on tactics.
- Work with global partnerships team and event promoters to evolve lead-nurturing and ticket-generating tactics.
- Website management and in-house digital asset marketing management.
- Understand SEO, web traffic metrics and digital KPI’s.
- Conceptualize and execute on multichannel campaigns across prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
- Manage content and update for customer and internal touch points, establish budget guidelines, participate in events, document business processes and provide support to global partnerships.
- Gather customer and market insights to inform outreach strategies, increase customer conversions and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
- Attend department and staff meetings. Develop and maintain harmonious working relationships with all departments.
- Must be able to work in a fast-paced environment.
- Work extended and/or irregular hours including nights, weekends and holidays as needed.
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- Experience in marketing, ad buys and social media
- Minimum of 5-7 years of experience in the field, Sports/Entertainment/Hospitality venues preferred
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking and decision-making skills
- Metrics-driven marketing mind with an eye for creativity
- Experience with marketing automation and CRM tools
- Proficiency with digital marketing and social media strategies and creation
- Strong analytical skills and proven organizational ability and attention to detail required
- Must be a self-starter, proactive, flexible, and deadline-focused
- Ability to work event nights, weekends and holidays as required.
- Knowledge of budget preparation and control.
- Other duties and responsibilities as assigned
- Experience in an arena, stadium, convention center or other multi-purpose public assembly facility preferred
- Supervisory experience preferred
- Bachelor’s degree or equivalent industry experience
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