This position will work with the Director of Marketing to market the facilities and events while creating and maintaining relationships with media and promotional partners. The Marketing Manager will assist in advertising, media buying, promotions, public relations, interactive media and grassroots efforts for events as assigned and will assume all Director of Marketing functions in the absence of the Director.
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- Develop, maintain and coordinate event and facility advertising programs and opportunities
- Prepare written proposals; reevaluate potential advertising value of marketing inventory; initiate contractual arrangements; prepare contracts; negotiate terms as required
- Prepare clear and concise advertising/marketing/sponsorship inventory reports
- Implement and administer public relations model; plan, organize, and coordinate all public relations efforts for the facility and its events
- Develop and issue press releases and maintain updated media contact list and relationships
- Regularly review progress of public relations and marketing efforts through report generation
- Assist in developing marketing plans in an effort to generate revenue and provide added value to the event and/or promoter
- Solicitation and development of contracts and relevant sales materials; negotiations of agreements
- Manage and participate in the development and implementation of marketing goals, objectives, policies, and priorities
- Create and place advertising media
- Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events
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- Bachelor’s Degree from an accredited college or university with major course work in marketing, public relations, communications, business or other related field
- Minimum 3-5 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
- Strong leadership, organizational and computer skills required
- Detail oriented with excellent organizational skills
- Strong written, verbal and interpersonal skills
- Must be a committed, organized user of social media tools, with an understanding of how to drive programs through digital media, manage database marketing to reach new customers and drive increased revenue.
- Strong work ethic
- Accountable and detail-oriented; must be able to juggle many tasks within time constraints
- Microsoft office applications and word processing skills required, as well as database management, graphic design, PowerPoint
- Strong understanding of social media, web-based advertising and website maintenance
- Team player who is a creative and proactive problem solver
- Work a flexible schedule including early mornings, days, evenings, overnight, weekends, holidays, extended (long) work days and extended number of days when required
- Knowledge of Adobe Photoshop is preferred
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