The Marketing Coordinator will assist the Senior Marketing Manager in managing, planning, and executing all 360° marketing + e-commerce initiatives to help fuel growth for the BYROE brand. The ideal candidate would be a passionate self-starter who is comfortable maintaining various marketing campaigns and has a creative skill set that enables them to brainstorm new brand initiatives.
What You Do
- Assist the Marketing Manager in the development and execution of all marketing materials and 360° campaigns, including but not limited to copywriting, content strategy, and influencer and brand marketing for all new product launches and existing core SKUs.Â
- Source, maintain, and pitch innovative influencer and brand partnerships.
- Ship and pack weekly influencer promotional packages, including managing the inventory on a weekly basis.
- Help lead the creation of marketing copy, social media copy, and education materials.
- Liaison with Design Team to maintain daily updates to the website using the Shopify Platform.
- Manage assets between Marketing and other internal parties (i.e., design, marketing agency, developers, and amazon agency).
- Create, pitch, and update marketing and launch calendars.
- Assist in relevant competitive researchÂ
What You’ll Gain
- Experience growing a luxury skincare brand, and shaping its marketing + e-commerce strategy and direction.
- A holistic and cross-functional understanding of the luxury skincare industry
- Unique marketing career opportunity within a female-led, innovation-driven environment.
YOU’LL LOVE THIS JOB IF:Â
- You are CREATIVE: You are an innovative, forward-thinking person who is comfortable maintaining various marketing initiatives.Â
- You are highly STRATEGIC: You are attuned to the customer and can help shape unique marketing concepts.Â
- You are extremely ORGANIZED: You’re not overwhelmed by the thought of tackling multiple tasks simultaneously.
- You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
- You are a strong COMMUNICATOR: You are a people person, a natural leader, and collaborate well with others.
- You are AGILE: You adapt well to changing needs and priorities and can pivot easily to achieve goals and deadlines.
- You are PASSIONATE about beauty: You are eager to learn and absorb everything related to beauty, brand, and marketing strategy.
Qualifications
- 1-3 years experience in a marketing role at a Beauty/fashion/luxury brand with hands-on experience managing marketing plans and strategy.
- Demonstrated experience in sourcing and maintaining influencer relationships.Â
- Shopify experience preferred.Â
Excellent written and verbal communication skills.
- Strong interpersonal, problem-solving, and presentation skills.
- Ability to take direction from Marketing leadership and provide multiple solutions.
- Ability to prioritize with tight deadlines and follow through.
- Knowledge of all social media platforms, including Instagram, TikTok, Facebook, YouTube, and other emerging platforms.Â
BYROE
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