Live! Hospitality & Entertainment began with The Cordish Companies’ branded entertainment districts, which set a new standard for design and best-in-class customer experiences. Projects such as Texas Live! Xfinity Live!, Kansas City Live! and Bally Sports Live! are among the highest profile sports and entertainment destinations in the country. Live! has now grown to encompass branded casinos and hotels, all delivering our unique blend of excitement, customer service, and best-in-class design and amenities.
The Senior Digital Marketing Manager will be responsible for the overall performance of the Live! Hospitality District and Brand websites. The person in this role will develop and implement the company’s web-based marketing strategy by partnering with the counter Senior Digital Marketing Manager (responsible for Paid & Social Media, as well as Email Marketing) to promote the company’s brand, attract visitors, grow the database, and generate internet sales.
Supervisory Responsibilities:
None.
Duties/Responsibilities:
· Plans and implements web-based marketing strategies and campaigns via the company’s website(s).
· Collaborates with web development and design teams; provides guidance on marketing-related aspects of the company’s web presence.
· Collaborates with external and internal partners to monitor and improve search engine optimization (SEO) results for the company’s site(s).
· Develops performance dashboards, with key KPIs (i.e. Sessions, Revenue, Conversion Rate)
· Leads the upgrade to Sitecore 10.3, in partnership with the casino digital marketing team
· Acts as the project lead for upcoming district website builds
· Develops regular reporting cadence measuring each website’s performance while making ongoing recommendations to improve performance
· Develops and expands company’s web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels.
· Coordinates with field marketing team members to ensure active promotions and campaigns are represented on the website(s).
· Develops a comprehensive website test plan (i.e. A/B testing, offer testing)
· Maintains current knowledge of trends and developments in online marketing and website performance.
· Acts as the project leader for the development of the future Live! Hospitality mobile app
· Assists with budget preparation for marketing department.
· Performs other related duties as assigned.
Required Skills/Abilities:
· Extensive knowledge of digital marketing principles and strategies.
· Proficient with HTML, web design, marketing automation, and Google Analytics.
· Familiarity with the Sitecore Digital Experience Platform, or other similar sophisticated digital experience platforms (i.e. AEM, AWS)
· Excellent written and verbal communication skills.
· Proven ability to plan and implement marketing campaigns.
· Excellent organizational skills and attention to detail.
· Excellent time management skills and ability to meet deadlines.
· Proficient with Microsoft Office Suite or similar software.
Education and Experience:
· Bachelors degree in Marketing, Business, Communications, or related field required.
· Seven-plus years of related experience preferred.
Reports to: Senior Vice President of Marketing
Live! Hospitality & Entertainment
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