The Senior Brand Manager will play a central role in bringing the next chapter of marketing to life. This position is responsible for the end-to-end development, execution, tracking, analysis and evolution of the Company brand and go-to-market initiatives. As a champion for our consumer, this role supports the Director, Brand & GTM to drive both strategy and execution of Company positioning, product launches and our integrated go-to-market plan across owned, earned and paid channels. This role will perform critical business and portfolio analysis, leveraging a thorough understanding of the category and consumer landscape to continuously surface new opportunities to drive brand growth, market share, new consumer acquisition, loyalty and brand love.
Essential Functions
- Manage the development and execution of brand go-to-market plans, working closely with cross-functional stakeholders including creative, digital, DTC, social, retail, legal and supply chain to bring our consumers best-in-class experience, content and product launches, and to achieve key financial objectives.
- Project manage tactical go-to-market and launch timelines including Annual Marketing Calendar, weekly GTM tracking, and create and manage web and creative Jira tickets to ensure all initiatives stay on track and deliver on time. Project manage all marketing campaign and launch activities.
- For brand-led team meetings, capture and distribute meeting notes, as well as track action items, milestones, and project deliverables.
- Act as brand lead on all planning and logistics related to testimonialist shoots.
- Create and deliver clear, comprehensive briefs for brand initiatives, including detailed shot lists for brand-related shoots, and manage execution across creative and other cross-functional teams, ensuring initiatives champion the consumer, leverage the brand foundation, and are tied to business objectives.
- Be the voice of our brand across DTC and retail, leading cohesive implementation of brand foundation and messaging priorities across all consumer touchpoints.
- Perform business and portfolio analysis including 80/20, leading SKU rationalization, pricing analysis and P&L support. Leverage syndicated data and internal reporting dashboards to surface performance trends, insights, opportunities, and recommendations. Perform portfolio and launch reporting and surface insights and opportunities to optimize strategy and execution.
- Manage vendor POs and invoices for brand team.
- Act as brand & GTM lead to route, provide feedback and manage regulatory and legal approval with Brand Director for brand-related materials.
- Leverage category, consumer, competitive and brand performance insights to develop a deep understanding of our consumers, drive key decisions, and support sales growth. Translate insights into monthly reports, surfacing white space opportunities to support business cases for new product and DTC initiatives.
- Design, launch and perform analysis for brand consumer testing, both in-house, and with external vendor.
- Other duties as assigned.
Education, Knowledge, Skills, & Abilities
- Bachelor’s degree in Marketing or related field, required.
- MBA preferred.
- Exceptional project management skills and abilities to manage initiatives end-to-end, from conception to execution.
- 7+ years’ experience CPG brand management, preferably in the Health & Beauty industry.
- Embrace a proactive, entrepreneurial mindset by continuously surfacing and advocating for opportunities that move the brand towards best-in-class consumer experience and business objectives.
- Excellent verbal and written communication skills with proven problem analysis and problem-solving skills.
- Demonstrated expertise in brand strategy and brand development.
- Experience with both retail trade marketing and experience with DTC brands.
- Experience managing P&L, with an eye on monthly revenue and media budget targets.
- Formal presentation skills and organizational skills.
- Persuasiveness: pro-activity and foresight to point out opportunities and risks to the business.
- Proficient with Excel, Word and PowerPoint Microsoft applications.
- Ability to prioritize and manage multiple tasks simultaneously.
- Drive for results and leadership skills with the ability to deliver positive results in a team working environment with a diverse group of internal and external customers.
- Good self-initiative and the ability to manage workload with minimal supervision.
- Experience with JIRA a plus
Base salary range of $140,000 to $160,000, based on experience and qualifications, as well as geographical market and business considerations.
Wimmer Solutions
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