Overview of Responsibilities Include:
- We’re looking for a high-powered, effective and thoughtful Director of Social Media & Influencer Marketing to help our brand continue to grow via social media and with our influencer marketing teams
- We’re looking for someone with a love for strategic thinking combined with an ability to lead day-to-day execution, strategy, and optimization
- Our team is looking to hire a Director who is able to multitask and manage multiple timelines and launches across channels – the ideal candidate thrives in a fast paced environment and is nimble with change in direction at times with changing inventory
- As a team leader and contributor, the ideal person performs tasks effectively, develops collaborative relationships with team members, is open to feedback, displays clear communication and acts proactively, professionally and efficiently
- The ideal candidate will have an interest in the digital creative space and be fluent on social platforms. This comes with proven experience scaling talent and influencer capabilities for driving outsized awareness and engagement gains
- This person knows how to identify the best creators to deliver on KPIs against reach, engagement and cost effectiveness, taking Packed Party’s influencer program to the next level to drive interest, engagement and brand love with our target consumer
- You know how to identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and boost conversions
- We are looking for someone who is an attentive and mindful leader. Someone who enjoys contributing to the overall success and growth of the brand and can look at things from a 10,000 ft. perspective
Social Content Creation + Posting:
- Work to organize photo + video shoots to create content that can be executed and deployed across Instagram, TikTok, Facebook and Pinterest
- Manage all social content from shoot planning, execution and editing to social media in-feed planning, caption creation and deployment
- Determine how to creatively promote focus products amongst the hundreds of SKUs available not only on PackedParty.com, but also via Walmart and other major retailers
- Curate and upkeep monthly marketing calendar within Planoly and share projected postings weekly with leadership
- Depth of Instagram, TikTok + Facebook Daily/Weekly/Monthly Requirements:
- Static Post in Feed (Every day, 2 – 3x/day)
- Stories (3x/week)
- Community Management (Daily: actively engage with community externally on platform, as well as respond to all inbound DMs and customer comments in a timely manner)
- TikTok (5x/week)
- Facebook (Cross promote from Instagram which will include pertinent sales or promotions)
- Content Shoots (As necessary, in conjunction with product launches or promotions)
- Influencer Management (Weekly gifting/management)
Community Engagement:
- Stay up-to-date with industry emerging trends, influencers, creators, partners across all platforms to make compelling and engaging influencer and organic social content across channels
- Recommend refinement of process or workflows if necessary for new social media initiatives to boost awareness and relevance for the market
- Engage and respond to all DMs/inquiries across all social channels
- Direct and funnel related inquiries to customer support team as necessary
Influencers + Partnerships:
- Responsible for managing the influencer and organic social strategies and team to grow awareness, engagement, affinity and, ultimately, conversion at Packed Party
- Lead the direction and execution of social media content, influencer marketing campaigns, strategic partnerships with influencers and budget across channels to build brand fame and community engagement
- Identify and build relationships with key influencers relevant to the Packed Party brand
- Mange influencer network via LTK (Reward Style)
- Manage weekly influencer gifting and work cross functionally to ensure all influencer gifting and packages are sent out timely and monitor and report on influencer gifting impact.
- Upkeep on tracking shipments and working with distribution team as necessary
- Identify and secure potential strategic partners for collaborations and/or giveaways to build and promote Packed Party
- Manage giveaways with Packed Party followers as necessary. compiling relevant information for gifting and ensuring timely delivery for giveaway winners
- Streamline and manage Party Planner Ambassador Program with Walmart Influencers and Packed Party Brand Ambassador Program
Social Support (Statistics + Measurability):
- Regularly analyze social performance across organic social and influencer marketing campaigns and optimize programs accordingly
- For each campaign and product launch, provide a social summary highlighting influencers targeted, reach, mentions, etc.
- Track weekly and monthly engagement, followers, mentions, site visits, across all social channels
- Summarize findings in a monthly report to be shared with leadership team
Qualifications:
- Bachelor’s degree or equivalent work experience (Marketing + Digital Marketing Degree preferred)
- 5 – 7+ years in experience in Social Media Management
- Expert level knowledge of the latest best practices, tools, and trends on social media platforms related to Instagram, Instagram stories, IGTV, Instagram Live, TikTok, Meta/Meta Live, Pinterest and Twitter
- Exceptional relationship management skills, able to work collaboratively with internal teams and external partners
- Excellent communication skills, both verbal and written
- Comes hardwired with the ability to understand the big picture as well as nuances of all social media platforms
- Demonstrated thought leadership & compelling achievements in both paid as well as non-paid social media strategy
- A strategic mindset and capable of partnering with our creative, communications, media and channel teams to bring excellence to our social media
- Must be a team player with a strong work ethic. Works well with others internally as well as externally and harnesses relationships with other brands and influencers
- Strong commitment to prioritization of timelines, accuracy, organization, and professionalism
- Dedicated commitment to deliver on all project deadlines
- Ability to work independently and accomplish tasks with minimal oversight
Additional Skills:
Planoly
TikTok
Gmail/G-Suite
Google Drive
Packed Party
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