Confidentiality: TIYA uses applicants’ data only for recruitment purposes.
About TIYA:
TIYA, a fully-owned subsidiary of Lizhi Inc. (NASDAQ: LIZI), was founded in Singapore with the vision of bringing people together through sound. Now the company has expanded operations to include offices in Singapore, Guangzhou, and Los Angeles, creating a global reach for its mission.
Role Summary:
- This role requires a heavy mix of both strategy and execution
- The role requires a skilled growth marketer and self starter who can work across multiple channels, analyze data, set up experiments to determine the most efficient growth strategies and think strategically to develop new approaches in a rapidly changing environment to set up TIYA for short & long term customer growth
- This role will concept, plan, and lead omni-channel strategies for user acquisition and reactivation, prioritizing sustainable growth that respects the state of the product and community
- This role reports to the VP, Marketing
Responsibilities:
- Develop comprehensive, integrated marketing strategy. Initiate, plan, and execution growth marketing campaigns with timelines to drive new user acquisition and retention by working with in-house teams and agency partners to bring them to market
- Develop and test new campaigns to better target users and improve overall ROI
- Drive new user acquisition through testing new marketing channels
- Assess and manage cross functional projects against objectives and goals
- Hands-on execute and/or work with the agency partners/contractors in, for example, the following areas:
- Achieve revenue and brand awareness targets systematically – driving business results at the top-line and the bottom-line
- Collaborate with the Creative Marketing Manager on ad creative development and ensure production schedules remain on track
- Work with the Paid Ads team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights
- Work with Product Marketing managers and Product managers to formulate and execute product GTM strategy
- Define, track and measure success for all growth marketing campaigns.
- Identify trends and insights, plan and execute experiments and conversion tests
- Write compelling briefs for campaigns and programs
Our Ideal Candidate:
- 5+ years of heads-on growth marketing experience, ideally 2+ years at a start-up
- Demonstrated experience in identifying, working with, and maximizing current and new user acquisition platforms, especially in a mobile-constrained environment
- Extensive experience in all aspects of marketing, from Performance Marketing, Paid Advertising, Social, SEM, SEO, CRM/Customer Retention, Email, Affiliate, Influencer, PR, Creative Content, etc.
- Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
- Able to drive overall marketing strategies from forecasting, budgeting, prioritization, campaign execution and optimization
- Have a can-do attitude to roll-up the sleeves and get marketing things done by any creative means necessary initially
- Work collaboratively with cross-functional teams – enjoy a no task too small approach to being collaborative, hardworking, positive, detail-oriented, and highly entrepreneurial
- Deep understanding of branding and genuine storytelling strategies
- Collaborative skills and team-first attitude, with strong, effective communication skills
- Passionate about building an amazing start-up & team together
Why work with us:
- We have an energetic team who are passionate about building a global audio-based online networking platform to connect the world
- We are one of the leading pioneers in the online-audio industry
- TIYA is all about the PEOPLE; we fully and truly support people with a creative mindset to collaborate and grow together
Our Perks:
- Competitive compensation and benefits programs
- Training & Development programs
- Career Advancement
- Excellent work environment and flexible hours
- International market exposure
- AWESOME Team members!
TIYA
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