Associate Brand Marketing Manager- Social media & Content Creation
Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee and we employ more than 5,800 people in facilities spanning the globe.
Brands under the Workwear Outfitters umbrella include Red Kap®, Bulwark®, Image Authority®, Kodiak®, Terra®, Walls®, Liberty ®, Work Authority®, Workrite® Fire Service, Chef Designs®, and Horace Small®. Workwear Outfitters is also the exclusive licensee for Dickies® apparel in the B2B channel.
Our Purpose: “We champion and empower workers who make our world work better”
What You Will Do as a Associate Brand Marketing Manager- Social Media and Content Creation
We are looking for an Associate Brand Marketing Manager who is passionate about planning and implementing strategic social media plans for our Red Kap consumer brand. You will be a key player in managing and implementing strategic social media plans to drive acquisition and engagement. This role provides an opportunity for bringing your talents and passion for social media and content creation to life through planning creative engaging content and managing and executing the day-to-day social media activities. This role will also assist with the development and execution of marketing tools from both internal and external agency resources.
How You Will Make a Difference:
- Manage and execute core brand strategic priorities across social media channels
- Work closely with content creators to develop relevant and authentic content to support social media strategy including internal creative service team and external agencies
- Provide ongoing support for content creation and photoshoots including but not limited to the tactics: product sample ordering and management, shot list creation, talent review, and onset support
- Generate reporting on social media metrics
- Leverage research and business performance to drive action plans
- Manage and utilize marketing/community management social tool(s)
- Manage and deliver assigned budgets.
Skills for Success
- Bachelor’s degree required
- Minimum of 2-3 years of relevant work experience
- Experience executing social media tactics that drives tangible results
- Experience/knowledge of content & social media execution/coordination or social media management tools; influencer tracking & management tools a plus but not required
- Ability to multitask, pivot, prioritize competing tasks and efficiently operate in a fast-paced environment
- Strong communication and collaboration skills
- A willingness to fail forward, learn and grow
Workwear Outfitters
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