Location: Hybrid (Alsip & Home)
Summary: This is a leadership role in the development and execution of the product category strategy and related innovation agenda, for our Big Bets (Alternative Protein & Nutrition) by leveraging primary and secondary market, segment, category, and consumer insights, as a key enabler to delivering on our 2030 Aspirations and establishing Griffith Foods as a Product Leader. Drive a culture of innovation, curiosity, excitement, and engagement around each big bet.
Essential Duties & Responsibilities:
- In partnership with Big Bet GM, develop category strategy for our Alternative Protein and Nutrition Big Bets.
- As a key component of the category strategy, develop a comprehensive portfolio management and innovation agenda, now/next/future.
- Provides strategic view and guidance to the business to define Where to Play and How to Win initiatives, based on trends, insights, and information.
- Lead commercial IPM process related to all global innovations.
- Lead organizational storytelling efforts and the development of value-based selling tools associated with Big Bet innovations.
- Lead and collaborate with regional business units to ensure successful commercialization of product innovation.
- Lead commercial engagement, in partnership with Business Development teams, within key grow aggressive segments and their related customers and targets.
- Develop, in partnership with Global Brand Development and Communications, thought leadership content designed to differentiate Griffith Foods.
- Analyze category performance, internally and externally, to drive business decision making.
- Responsible for building partnerships and ecosystems aligned to delivering on category strategy.
- Responsible for partnering with respective core capability leaders to develop plans to elevate appropriate capabilities in service of our category strategy.
- Take on a leadership role on the Global Innovation Council and with the Alternative Protein task force.
- Liaise with Global Marketing leaders on an as needed basis to help drive category strategy through the business units in an efficient, effective, and consistent manner.
Qualifications:
- BA/BS degree in Business/Marketing. MBA preferred.
- 6-8 years of Marketing experience with a preference for those with product/category management with an emphasis on innovation.
- Proven ability to develop comprehensive marketing strategies and innovation plans.
- Demonstrated history of working with cross-functional global teams, in addition to working autonomously.
- Ability to manage multiple projects and high priority tasks.
- High attention to detail for both written and visual context across diverse audiences.
- Passion for innovation and continuously adapting to the evolving needs of the world.
- Ability to influence and lead, without direct authority.
- Advanced experience with standard MS Office applications such as Excel, Word & PowerPoint.
- 20-25% global travel required.
Griffith Foods
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