Sharesale
Log InSign Up
HomeDirector, Social Media & Content Strategy

Director, Social Media & Content Strategy

BODYARMOR Sports Nutrition is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team – which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.

BASN is a fast paced, dynamic environment where brand builders work together. Extreme passion and teamwork are the essentials of being a successful member of the team. Our group builds camaraderie amongst co-workers and help develop valuable relationships, with common goals in mind.

BASN is looking for a Director, Social Media & Content Strategy to join our team.

Lead the strategy, development and execution of social and content strategy for all BASN brands across BODYARMOR and POWERADE. The Director, Social Media & Content Strategy works collaboratively with all cross functional teams within Corporate Marketing and provides timely insight into the ever-changing social media landscape. Works with Social Media Associate and agency partner(s) to activate strategy for brand social channels, and secure external influencers to promote the brand and create content for brand owned + partner channels. Director owns the social media voice for the company and works closely with internal teams to help curate content and messaging across all social channels including: TikTok, Instagram, Twitter, Facebook, YouTube, LinkedIn (and emerging channels).

The role reports to the Vice President, Communications and may include additional weeknight and weekend work.

RESPONSIBILITIES:

  • Development and execution of social media plan including social channel content and influencer strategy for all BASN brands – includes creation of brand assets specific for social usage.
  • Responsible for driving real-time identification of trends and opportunities to instigate or participate in brand-relevant conversations on social – for both brand and partner (athlete + lifestyle) channels.
  • Lead team in creation of monthly content calendars and assessment of assets to support content. Lead creation of new assets specifically for social usage where needed.
  • Lead social team to make strategic recommendations to cross-functional team on trends, key cultural moments – including competitor analysis.
  • Analyze and report results.
  • Management of cross-functional team to deliver assets against the social plans for all brands.
  • Management of social media team and external agency partners.
  • Negotiation and planning with external social influencers and social agency to ensure efficient spend and maximum exposure for the brands.
  • On-site content capture, editing and direction at key campaign shoots and athlete appearances for social plan deliverables.
  • Responsible for gaining internal alignment on all social media and content plans with cross-functional counterparts and senior leadership team members.
  • Responsible for the management of external social media.
  • Navigates multiple stakeholders, budget, and timing constraints in a professional, efficient manner.
  • Subject matter expertise required with real time knowledge and strong communications skills to be an influential voice with colleagues and senior leadership.
  • Management of social media, digital content and influencer marketing budget.

REQUIREMENTS:

  • Location – Must work from BASN HQ in Whitestone, Queens
  • Bachelors degree required
  • 8 years relevant experience, including minimum 2 years management experience required
  • Subject matter expert with Sports or CPG industry knowledge, experience, and extensive network of relationships across the business required
  • Must have finger on the pulse of content with strong blend of creativity (includes strong copywriting, visual storytelling, experience with making and/or editing TikTok videos)
  • Tools/Technology experience required:
  • High energy/self-starter
  • Ability to work effectively and efficiently both individually and as a team operating in a fast, complex environment
  • Proven ability to communicate effectively and gain business alignment for strategic initiatives
  • Business judgement & strategic perspective
  • Negotiation acumen
  • Sports & Entertainment industry expertise
  • Relationship management
  • Problem solving
  • Team leadership
  • Financial and budget management
  • Digital editing/photoshop knowledge a plus
  • PowerPoint/strong presentation skills
  • Position requires travel (30%) by car or plane
  • Position requires in-person attendance at bi-annual company retreats/meetings

PERKS TO HIGHLIGHT:

  • 100% PAID for by BODYARMOR Health Insurance Coverage (Medical, Dental, Vision)
  • All Positions are Bonus Eligible
  • 15 days of PTO
  • Fun and casual culture with games in the office
  • In office lunches paid for by BODYARMOR
  • Generous referral program
  • 2 Cases of BODYARMOR Product Options Bi-Weekly
  • In Office Happy Hours
  • Office Events – Food Trucks, Raffles, Workout Sessions

Salary Range:

$155,000 – $180,000 annually

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.

BODYARMOR Sports Nutrition

Related jobs:

$$
Job Type:
Actor
Skills:
Acting

Casting Call: Feature Film – Stand-In Roles

Role 1:

  • Caucasian Female
  • Age Range: 40-60
  • Hair: Blonde
  • Height: 5’6″ to 5’7″

Role 2:

  • Black Male
  • Age Range: 20-40
  • Height: 6’0″ to 6’1″

Job Description:

The production is seeking experienced stand-ins to work on a feature film. Stand-ins will be responsible for taking the place of lead actors during technical setups for lighting, blocking, and camera framing. Stand-ins should have similar physical attributes to the actors they are standing in for and be able to take direction from the production crew.

Job Responsibilities:

  • Stand in for the lead actor during camera, lighting, and blocking setups.
  • Follow directions from the director, cinematographer, and assistant directors to ensure accurate positioning for shots.
  • Be punctual, professional, and reliable on set.

Requirements:

  • Must match the physical description outlined for each role.
  • Previous stand-in experience is preferred.
  • Must be local to Pomona, CA.

Compensation:

  • SAG Rate: $253 for 8 hours of work, with additional pay for overtime if required.
$$
Job Type:
Extra
Skills:

Casting Call: Netflix Limited Series “His & Hers”

Job Description:

Hylton Casting is seeking 30 background actors to portray private school students in both interior and exterior scenes for the Netflix Limited Series “His & Hers.” The role will involve portraying students attending a private girl’s school featured in the series.

Job Responsibilities:

  • Portray a private school student in scenes set at a school.
  • Follow direction from the production team during filming.
  • Be available for full day shoots as required by the production schedule.

Role:

  • Private School Students
  • Gender: Female
  • Ethnicity: Caucasian
  • Age Range: 18-30

Requirements:

  • Must be able to portray a student at a private girl’s school.
  • Must be a local hire in Atlanta, GA.
  • Professionalism and ability to follow directions on set.

Compensation:

  • Standard background actor rates (to be confirmed by the casting team).
$$

Casting Call: Bilingual Actors for Product Demos in Washington, D.C.

Job Description:

We are seeking bi-lingual actors for a product demonstration at a conference in Washington, D.C. The demonstration will showcase law enforcement products in a simple, live demo format. This opportunity is perfect for actors with experience in improv or live theater as it involves interacting with an audience and performing product demonstrations.

Job Responsibilities:

  • Perform product demonstrations at a conference.
  • Engage with attendees and answer questions as needed.
  • Represent the company professionally.
  • Be prepared to work full days during the event.

Requirements:

  • Must be bilingual in Spanish, French, Mandarin, or Arabic.
  • Prior experience in improv or live theatre preferred.
  • Must be available for all three days of the event.
  • Professionalism and ability to engage an audience.

Compensation:

  • $500 per day (minus applicable fees).
  • Talent will be required to work 9 AM to 5 PM each day of the event.
$$

Casting Call: Non-Union Background Actors for Country Clubbers

Role: Country Club Members

Job Description:
We are casting background actors to portray country clubbers for a series filming in the Chattanooga area. The role requires individuals to engage in typical country club activities such as socializing, walking around the club, and participating in background scenes of the club’s atmosphere.

Job Responsibilities:

  • Portray a country club member in various scenes.
  • Follow direction from production staff on set.
  • Be prepared for long filming days and stay professional throughout the shoot.

Requirements:

  • All genders, ages 30-65.
  • Must be available for a full day of shooting, potentially working more than 8 hours.
  • Must be able to self-report to the Chattanooga area as a local hire.
  • Flexibility with schedule, as call time will be provided the day prior to the shoot.
  • Must be comfortable committing to long hours (12+ hours).

Compensation:

  • $100.00 for 8 hours of work (with an 8-hour guarantee).
  • Overtime: Time and a half for any hours worked over 8 hours.
$$

Casting Call: Little League Baseball Team

Job Description:

We are seeking a real Little League team of boys aged 8-10 years to appear as background actors in a new TV series. The team will play the role of a Little League baseball team during scenes related to youth sports.

Job Responsibilities:

  • Participate in scenes as part of a Little League team.
  • Follow on-set direction during filming.
  • Represent the energy and camaraderie of a Little League baseball team.

Requirements:

  • Real Little League team consisting of boys aged 8-10 years old.
  • Must be available for a fitting and shoot.
  • Team or parents must provide accurate age ranges and the number of players.
  • Team members and parents must confirm availability.

Compensation:

  • $226/8 Hours for each child actor.
  • Fitting details will be provided later.
$$

Casting Call: Non-Union Jardiance Commercial

Roles:

  • Men: Ages 40-60

Job Description: We are seeking men to participate in a fun, dynamic Jardiance commercial. The role involves singing and dancing in various scenes, showcasing energy and enthusiasm. You must be able to move well on camera and deliver a performance that captures the spirit of the commercial.

Job Responsibilities:

  • Perform singing and dancing routines as directed by the production team.
  • Bring energy and enthusiasm to each scene.
  • Follow choreography and musical direction.

Requirements:

  • Age: 40-60 years old
  • BMI: Between 26-36
  • Must sing and move well: Previous singing and dancing experience is required.
  • Valid passport: Required for potential travel related to the shoot.
  • Non-Union: This is a non-union opportunity.

Compensation:

  • Compensation details will be discussed after submission and are based on the role.
$$

Casting Call: Music Video – Lead Male and Featured Models

Roles:

  1. Featured Models
    • Gender: Female
    • Ethnicity: Person of Color (POC)
    • Age: 18 to 30
    • Physical Attributes: Unique features, eccentric look
    • Compensation: $400 (for 8 to 10 hours)

Job Description and Responsibilities:

  • Perform in a high-energy, visually engaging music video for a major hip hop artist.
  • Follow the direction provided by the music video director and crew.
  • Engage with other cast members as needed to create visually dynamic scenes.
  • Must be comfortable working on set for extended hours (8-10 hours).

Requirements:

  • Must be available for the entire shoot duration (8-10 hours).
  • Must be local to Atlanta, as no travel accommodations are provided.
  • Experience in music video performance is a plus but not required.

Compensation:

  • $400 per day for 8-10 hours.
$$
Job Type:
Model
Skills:
Modeling

Casting Call: Stroller Company Print Campaign

Job Description:

We are casting real parents with babies for an upcoming print campaign for a popular stroller company. The campaign will focus on showcasing strollers in everyday scenarios with moms and babies. If you are a real parent with a child, or if you are available as an individual to be paired with a child on set, we would love to hear from you!

Job Responsibilities:

  • Participate in a professional photo shoot with the production team.
  • Parents will be photographed using the stroller in various natural settings.
  • Babies will be featured in the strollers during the shoot.
  • Be punctual and professional throughout the shoot.

Roles:

  • MOM:
    • Age: 25-32 years old
    • Ethnicity: Open to all ethnicities
    • Role requires you to be featured as a parent using a stroller. Real parents with babies are preferred, but we will also cast individual models to be paired for the shoot.
  • BABIES:
    • Age: 0-24 months (boys or girls)
    • Ethnicity: Open to all ethnicities
    • Babies will be featured in the stroller and should be comfortable with photos being taken in a calm environment.

Requirements:

  • Must be local to Atlanta as no travel expenses will be provided.
  • Real parents with babies are strongly preferred, but we are open to casting individuals to match for the shoot.

Compensation:

  • Rate: $800 – 20% AF
$$

Casting Call: Featured Club Goers for Hip Hop Music Video

Job Description:

We are seeking Featured Club Goers to appear in an exciting hip hop music video for well-known artists. This role requires individuals with unique and eccentric features to play lively club-goers in a high-energy setting. The shoot will be dynamic and visually exciting, providing a great opportunity to be featured in a major music video production.

Job Responsibilities:

  • Play the role of a featured club-goer in various scenes of the music video.
  • Bring energy and character to the scenes as part of a lively club atmosphere.
  • Follow direction from the production team to ensure a smooth and professional shoot.
  • Be prepared for a 10-12 hour shoot.

Requirements:

  • Age: 18-35 years old
  • Gender: Any
  • Ethnicity: Any
  • Must have unique or eccentric features to stand out on screen.
  • Must be available for the full duration of the shoot.

Compensation:

  • Rate: $200 for 10-12 hours of work.
$$$

Casting Call: Lead Female Role for Hip Hop Music Video

Job Description:

We are casting for the Lead Female role in an upcoming hip hop music video. The role requires a confident and dynamic performer who is comfortable in an intimate on-screen role with both a male and female artist. This is a high-profile project featuring major hip hop artists, and it provides a great opportunity to work on a visually exciting production.

Job Responsibilities:

  • Play the lead female role, interacting closely with both the male and female hip hop artists.
  • Be comfortable with on-screen kissing and intimate scenes with both artists.
  • Follow direction from the production team to ensure a smooth and professional shoot.
  • Be prepared for a 10-12 hour shoot.

Requirements:

  • Age: 21-35 years old
  • Gender: Female-identifying
  • Ethnicity: African American
  • Must be comfortable with on-screen kissing scenes with both a male and female artist.
  • Must be available for the full duration of the shoot.

Compensation:

  • Rate: $1,000 for 10-12 hours of work.
$$
Job Type:
Extra
Skills:
Acting

Casting Call: Extras for Music Video

Job Description:

We are casting extras for an exciting music video shoot in Miami. We are seeking people aged 20-35 to participate in this video as background extras. This is a great opportunity for individuals who enjoy being part of creative projects and have availability for a single-day shoot.

Job Responsibilities:

  • Be present on set and act as background extras for various scenes in the music video.
  • Follow direction from the production team to ensure smooth filming.
  • Be punctual and professional throughout the shoot.

Requirements:

  • Age: 20-35 years old
  • Gender: Any
  • Ethnicity: Any
  • Must be legally authorized to work in the U.S. (SSN required).
  • Must be available for the shoot day and able to travel to Miami.

Compensation:

  • Rate: $120 flat for the day
$$$

Casting Call: Kids with Visible Disability for NYC Commercial

Job Description:

We are looking for boys or girls aged 12-14 years old with a visible disability to be featured in a commercial shooting in New York City. This is a paid opportunity, and selected kids will be part of a global media campaign with 1-year worldwide usage rights.

Job Responsibilities:

  • Participate in the commercial shoot, portraying a character with visible disability.
  • Follow direction from the production team to ensure smooth filming.
  • Be punctual and professional throughout the filming day.

Requirements:

  • Age: 12-14 years old
  • Gender: Any
  • Ethnicity: Any
  • Must have a visible disability.
  • Must be legally authorized to work in the U.S. (SSN required).
  • Comfortable being on camera and following direction.

Compensation:

  • Session Fee: $500
  • Buyout: $2000 (1-year worldwide usage + archival media in perpetuity)
  • Per Diem: $75
  • Travel Stipend: $250

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
05-26-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!