Director, Social Media & Content Strategy

BODYARMOR Sports Nutrition is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team – which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.

BASN is a fast paced, dynamic environment where brand builders work together. Extreme passion and teamwork are the essentials of being a successful member of the team. Our group builds camaraderie amongst co-workers and help develop valuable relationships, with common goals in mind.

BASN is looking for a Director, Social Media & Content Strategy to join our team.

Lead the strategy, development and execution of social and content strategy for all BASN brands across BODYARMOR and POWERADE. The Director, Social Media & Content Strategy works collaboratively with all cross functional teams within Corporate Marketing and provides timely insight into the ever-changing social media landscape. Works with Social Media Associate and agency partner(s) to activate strategy for brand social channels, and secure external influencers to promote the brand and create content for brand owned + partner channels. Director owns the social media voice for the company and works closely with internal teams to help curate content and messaging across all social channels including: TikTok, Instagram, Twitter, Facebook, YouTube, LinkedIn (and emerging channels).

The role reports to the Vice President, Communications and may include additional weeknight and weekend work.

RESPONSIBILITIES:

• Development and execution of social media plan including social channel content and influencer strategy for all BASN brands – includes creation of brand assets specific for social usage.
• Responsible for driving real-time identification of trends and opportunities to instigate or participate in brand-relevant conversations on social – for both brand and partner (athlete + lifestyle) channels.
• Lead team in creation of monthly content calendars and assessment of assets to support content. Lead creation of new assets specifically for social usage where needed.
• Lead social team to make strategic recommendations to cross-functional team on trends, key cultural moments – including competitor analysis.
• Analyze and report results.
• Management of cross-functional team to deliver assets against the social plans for all brands.
• Management of social media team and external agency partners.
• Negotiation and planning with external social influencers and social agency to ensure efficient spend and maximum exposure for the brands.
• On-site content capture, editing and direction at key campaign shoots and athlete appearances for social plan deliverables.
• Responsible for gaining internal alignment on all social media and content plans with cross-functional counterparts and senior leadership team members.
• Responsible for the management of external social media.
• Navigates multiple stakeholders, budget, and timing constraints in a professional, efficient manner.
• Subject matter expertise required with real time knowledge and strong communications skills to be an influential voice with colleagues and senior leadership.
• Management of social media, digital content and influencer marketing budget.

REQUIREMENTS:

• Location – Must work from BASN HQ in Whitestone, Queens
• Bachelors degree required
• 8 years relevant experience, including minimum 2 years management experience required
• Subject matter expert with Sports or CPG industry knowledge, experience, and extensive network of relationships across the business required
• Must have finger on the pulse of content with strong blend of creativity (includes strong copywriting, visual storytelling, experience with making and/or editing TikTok videos)
• Tools/Technology experience required:
• High energy/self-starter
• Ability to work effectively and efficiently both individually and as a team operating in a fast, complex environment
• Proven ability to communicate effectively and gain business alignment for strategic initiatives
• Business judgement & strategic perspective
• Negotiation acumen
• Sports & Entertainment industry expertise
• Relationship management
• Problem solving
• Team leadership
• Financial and budget management
• Digital editing/photoshop knowledge a plus
• PowerPoint/strong presentation skills
• Position requires travel (30%) by car or plane
• Position requires in-person attendance at bi-annual company retreats/meetings

PERKS TO HIGHLIGHT:

• 100% PAID for by BODYARMOR Health Insurance Coverage (Medical, Dental, Vision)
• All Positions are Bonus Eligible
• 15 days of PTO
• Fun and casual culture with games in the office
• In office lunches paid for by BODYARMOR
• Generous referral program
• 2 Cases of BODYARMOR Product Options Bi-Weekly
• In Office Happy Hours
• Office Events – Food Trucks, Raffles, Workout Sessions

Salary Range:

$155,000 – $180,000 annually

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.

BODYARMOR Sports Nutrition