We want to do good in this world. You too? If you’re looking for meaningful work, JOIN US! We bring handcrafted, artisan-made goods to the US market from around the world in a way that centers the maker and the planet. We’re a nonprofit retailer redefining how goods are bought and sold. We’re shaking things up: through up-front payments-ensuring artisans are paid fairly and work in safe conditions. We’ve been at it for 76 years, and now, we need you to broaden our reach and increase our impact. Learn more at: www.tenthousandvillages.com/about-us.
This role reports to the VP, Sales + Marketing. There is hybrid work opportunity for this role, but presence in our Akron, PA office at least 2-3 days per week is required.
Position Summary:
The Brand + Marketing Manager leads the development and execution of the marketing strategy for Ten Thousand Villages across retail, eCommerce, and wholesale channels. This role must be able to lead both high-level brand strategy and guidelines as well as implement tactical promotional marketing.
This position supports and contributes to the Ten Thousand Villages mission by:
Defining the brand and marketing strategy for Ten Thousand Villages and ensuring the effective execution of this strategy across multiple customer touchpoints in order to increase sales.
Position Duties/Responsibilities:
Brand and Consumer Strategy
- Collaborate with marketing leadership in development of brand strategy. Lead execution of brand strategy, positioning, and voice, prioritizing connections between our artisan partners and shoppers.
- Update Ten Thousand Villages Brand Book in collaboration with Brand Creative Director.
- Manage and lead public relations agency relationship to maximize earned media.
- Manage consumer insights in collaboration with broader marketing team.
- Develop consumer segmentation strategy and develop “test and learn” marketing segmentation strategies for both retail and digital marketing.
Marketing Campaign Strategy & Execution
- Create yearly marketing plans in collaboration with marketing leadership and be responsible for maintaining marketing calendars – including in-store promotions, email, retail store marketing plans and social media calendars.
- Create marketing budget in collaboration with VP, Sales + Marketing and be responsible for tracking marketing spend vs budget.
- Obtain and analyze data to evaluate marketing effectiveness, including new systems and processes to better collect data, if needed.
- Create and track marketing KPI’s.
- Create and manage marketing partnerships with influencers and brand partners.
Marketing Team Leadership
- Provide marketing strategy leadership including exploring new tactics, programs, and channels to better connect with our shoppers.
- Manage external agencies and consultants; if needed, work with VP, Sales + Marketing to hire new agencies and consultants.
- Supervise a small number of direct reports; hire, train, coach, develop and motivate direct reports and hold them accountable.
- Perform additional duties/responsibilities as requested which contribute to the position’s success and the mission.
Preferred Experience/Knowledge/Education/Skills/Abilities:
- Bachelor’s degree or higher, ideally in a marketing-related discipline, or equivalent experience
- 5+ years of experience in marketing or brand management
- 2+ years of experience managing a team and agency partners
- Strong computer skills, including PowerPoint and Excel
- Experience with digital, traditional, and in-store marketing
- Experience with digital marketing including SEO, SEM, social media, and email marketing
- Experience with data analytics strongly preferred (PowerBI or Tableau)
- Experience with Google Analytics
- Understanding of project management platforms (Monday.com a plus)
What Excites Us About You:
- Energized by our mission to improve the lives of our artisan partners by connecting them and their products to ethically minded shoppers in North America
- Ability to thrive in a start-up like environment, look for opportunities and make new things happen
- Strategic thinker who uses data to inform strategy and optimize tactics
- Strong verbal and written communication skills
- Strong interpersonal skills and preference for collaboration
- Ability to project manage complex projects with many stakeholders
- Desire and ability to coach teammates and direct reports
- Awareness and interest in fair trade and ethical consumption; global citizen
- Smart, kind, creative
Why You Want to Work with Us:
- Use your skills to do good in the world with a purpose-driven organization
- Comprehensive medical, dental, vision and Rx program, including FSA
- 403(b) with company contribution after one year
- Generous paid time off
- Hybrid work environment (Wednesdays in office + 1 additional day as needed)
- 20% employee discount on all products
- Generous, fully paid parental leave
Ten Thousand Villages US
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