As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise, and clout to deliver unprecedented levels of innovation for our clients. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets, and backgrounds. This role will be on a highly visible team, fully dedicated to the success of our client, L’Oréal.
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.
Though we sit within a media agency, we think about media and more. We are sponges when it comes to our client’s business. We soak up every drop of knowledge they share so that we can talk to them about growing their business before we talk about investing their media dollars. We help clients find the audience that will grow their business. Then, we collect and analyze data about the people we want to influence. Ultimately, we hone the data into sharp insights and strategies that will inform growth-driving ideas and connections. We know how to guide a room to an outcome, either by leading or by facilitating, and often by doing both. And we do it all with an energy that makes everyone want to go the extra mile, every time.
The Director works with L’Oréal, the creative teams, and all OMG’s practices, including media strategy, marketing sciences, and digital investment. The Director is also responsible for supporting the development of L’Oréal’s communications architectures, which are meant to guide media plans and content activations. The ideal candidate possesses robust analytical and research skills, superior communication abilities, and an expertise in understanding consumer needs, cultural trends, and growth opportunities, particularly with multicultural audiences.
Who we want:
A thinker who understands when, where, and how we can best motivate people to act in ways that are beneficial to our clients, who can develop a clear strategy that leverages insights, and who can communicate it clearly to our clients and our internal, interagency, and marketplace partners. And work with them all to ensure the strategy is brought to life. Director must have the ability to work from a place of empathy and be open to the diverse backgrounds that make up our consumers.
Qaulifications:
- A proven record of accomplishment of implementing holistic communications planning strategies
- Demonstrated examples of the implementation of key insights into the formulation of big ideas and communications strategy
- Experience with the integration of creative, paid and earned media, CRM, website content and local activations toward a singular strategic communications approach
- Record of accomplishment of successful and productive relationship management with agency partners
- 8+ years of comms planning, brand planning, or account planning experience
- Experience developing strategies to reach Multicultural audiences a plus
Knowledge / Expertise:
- Keen understanding of human behavior and a command of the ever-evolving communications ecosystem
- Thorough knowledge of the principles of advertising, marketing, and media. Basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism
- Thorough knowledge of the dynamics of media, how each media element performs alone, how they perform together and how they are constantly changing
- Experience with marketing to multicultural audiences
- Passion for culture, trends, and motivations in consumer behavior
Skills / Abilities:
- Analytical and Intellectually Curious
- Adept at observing patterns, societal shifts, and cultural nuances
- Open and interested in absorbing new information, letting curiosity be a strong motive
- Ability to collaborate across agency teams
- Genuine enthusiasm for marketing communications and for breaking new ground.
- Thorough knowledge of the principles of marketing and advertising, mastery of comms planning resources and tools, and an understanding of media concepts, creative development, measurement, and budget requirements
- Ability to use alternative approaches to solve marketing challenges
- Ability to think in a non-linear fashion
- Verbal and Written Communications Skills
- Ability to write clearly and concisely and present orally in an articulate and confident manner
Responsibilities:
- Be ready to dig into the bevy of quant and qual data available to you — and most importantly, be able to pull out insights that can impact our clients’ goals
- Participate in the integrated planning process both internally and cross-agency
- Support media planners, creative agencies, and all marketing disciplines in understanding of audience definitions, strategies, cultural nuances, and personalization
- Inspire internal teams, clients, and external teams with how media can be used creatively to bring ideas to life
Compensation Range: $90,000 – $215,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
OMG is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
OMG
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