Casting for the VA Lottery commercial is as follows:
NOTE – A SELF-TAPE IS REQUIRED FOR CONSIDERATION!
PROJECT DETAILS:
Filming March 1st in Richmond VA
The rate for actors from VA (work as locals):
Session: $400 for 10 – 1.5x for two additional hours 2x for 3rd additional hour if needed.
Usage: $600 (if in the final edit)
Fitting Fee (same day): $75
Agency Fee 15%
Buy is below:
Deliverables: (1) :30, (1):15 In addition, resizes for social media formatting will be required; roughly 10-15 various aspect ratio and sizes- aspect ratio resizes will be handled by letterboxing and pan and scan edits.
Social Cut-Aways: Specific :05 to:08 sec social media edits using b-roll material
Media Traffic Notes:
Broadcast TV : Spots: (1) :30 with (1) cutdowns down (Broadcast TV, GSTV, Social Media)
Run Dates: 04-01-2023 thru 05-31-2023 (13 weeks) with the option to extend
Markets:
● DC
● Roanoke-Lynchburg
● Bristol-Kingsport-Johnson City
● Norfolk
● Richmond
● Charlottesville
● Harrisonburg
Digital
Initial Run Dates: 04-01-2023 thru 05-31-2023, with option to extend
Markets: Statewide in Virginia
Social Platforms include Urban Views, Gimbal, YouTube Slightly, ESPN Sports, Pandora, Sabio, Hulu OTT, Buzzfeed,
Facebook, Instagram, Snapchat, GSTV, Teads, Loopme, Junegroup, and VDX – are all subject to change as per the project.
NDP, our media traffic agency, will provide specs.
No exclusivity – Virginia airing only
TALENT SPECIFICATIONS:
Open to any ethnicity with an age range: of 25-60
Seeking interesting-looking real people who all feel like they already have a backstory. Each character should feel like a slightly-exaggerated version of the real people you’d find in an ad agency (professional suit types, long-haired cool creatives, mix of races/ages/bodytypes). The cast should represent diversity, range, character developedness, and overall coolness. Also, we need serious improv chops in the room.
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