Creative Director

Resonance (resonanceco.com) is a leading global consultancy / agency that specializes in placemaking, branding and marketing for the world’s best cities, destinations, and developments. We also publish the most widely read city rankings on the planet (worldsbestcities.com) and produce WRLDCTY – The Global Forum for Urban Innovation (wrldcty.com), which brings the planet’s most creative minds together to help shape the future of cities around the world.

Resonance is seeking to hire a world-class Creative Director in New York or Vancouver that has a passion for cities, branding, travel, architecture and a desire to shape the cities, destinations, and communities people will be talking about tomorrow.

As Creative Director you’ve demonstrated creative leadership in concepting and overseeing award-winning campaigns, brands and experiences. You’re tapped into culture and media that positively impact the world.

At Resonance, you will join the leadership team and oversee creative talent consisting of designers, art directors and copywriters. You will lead the ideation, presentation and execution of brand development and marketing communications campaigns for a wide variety of clients in places ranging from Brussels to Brooklyn, Mexico to Miami and many places in between.

You have over 10 years of creative experience in branding and/or advertising with cutting-edge agencies and are looking for a new leadership role.

Previous experience in destination branding, real estate marketing and/or hospitality a plus though not mandatory. Must either be located in or willing to relocate to New York or Vancouver.

Specific duties and responsibilities include:

• Working in partnership with strategy and account team members to deliver strategic communication solutions that help our clients attain their marketing and communications objectives
• Direct the activities and professional development of creative team members, including mentorship, support and conducting performance evaluations.
• Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and brand of Resonance.
• Continually learning, evaluating and implementing new marketing communications technologies within the agency and for client campaigns.
• Ensuring that our high quality of creative and production is upheld, maintaining consistently high standards for themselves and others on the team
• Leading the unified process of strategy/concepting/design and post-production execution
• Understanding Resonance’s strategic goals and brand; analyzing the creative team, environment, processes, technologies, etc., to determine areas needing improvement and building and directing a creative function aligned with and supportive of those goals.
• Make decisions on a daily basis that ensure both profitability and creative quality
• Set expectations and standards and contribute to building our corporate culture
• With the account lead, assure that internal and client presentations are on time, professional, engaging, persuasive and supported by a sound rationale
• Contribute to the strategic and creative development of the agency’s marketing and branding efforts for new business development

Resonance