Job Description: Marketing Manager
Institute of Contemporary Art, Miami
Department: Marketing
Reports To: Director of External Affairs
Type: Full-Time, Exempt
Compensation: starting at $65,000
Hybrid Position
Position Summary:
The Institute of Contemporary Art, Miami, seeks a full-time skilled and energetic Marketing Manager. The ideal candidate has a strong track record of increasing audience engagement and delivering high ROI results. The role will require creativity, a keen affinity for art, and strong attention to detail.
The Marketing Department at ICA Miami crafts the content that galvanizes our multiple audiences. The department serves to inform audiences about our programs and encourages them to take part. The Marketing Manager will be responsible for executing marketing for exhibitions, public programs, events, membership, education programs, and retail, with the support of the Director of External Affairs.
Responsibilities include but are not limited to the following main focus areas:
Campaigns
● Plan and implement evidence-based marketing strategies to deliver target revenue for the museum’s entire portfolio of income-generating activities – including exhibitions, learning, public programs, events, and membership.
● Manage, optimize and report on social media and advertising campaigns in-house
● Develop email and customer relationship management (CRM) strategies to drive audiences and deliver Key Performance Indicators.
● Negotiate and deliver media partnerships and third-party promotions to reach audiences and impact Key Performance Indicators
● Manage the production of marketing collateral across all museum events, following the museum’s brand guidelines.
● Monitor campaigns daily and produce evaluation reports and usable insights for campaigns in a timely manner.
● Manage campaign budgets and make sure all costs are kept within targets. Including processing all related administration.
Audiences and Engagement
● Support senior management in reviewing and implementing the museum’s audience development and marketing strategy to achieve Key Performance Indicators and reach target audiences.
● Develop and manage signage and wayfinding onsite to enhance the visitor experience.
● Commission a range of digital content that appeals to the museum’s audiences, reflects the museum’s vision and supports its income targets with the support of the Digital Media and Web Coordinator and Graphic Designer.
● Work to ensure design quality, sustainability, accessibility, and social inclusion are embedded in all marketing and digital projects.
● Work with the Development Team and their work with sponsors and partners to help them achieve targets and effectively manage stakeholders.
● Maintain relationships with partners such as other arts organizations, concierges, group travel organizers, ticketing agencies, tourist bodies, and guidebooks to promote the museum
ICA Miami web presence
● Develop the main website using audience insights to reflect user needs, and drive audiences maximizing engagement and income opportunities.
● Manage the museum’s website to ensure quality, purpose, and relevance with target audiences.
● Work with the museum’s curators to establish and deliver an innovative content plan for use of all channels, including social media and websites, with the Digital Producer.
Data insight
● Maximize data capture to analyze audiences and marketing data that produce reports to inform income generation.
● Adhere to best practices for data management and champion this across the museum.
● Implement digital marketing strategies across the entire visitor journey using digital tools and insights such as SEO, PPC, Google Adwords, and social media.
● Initiate and analyze appropriate customer and market research to understand the needs and views of the museum’s audiences, understand barriers to entry, and identify routes to overcome them.
Management
● Lead, motivate and develop direct reports to deliver high-quality communications strategies. Lead by example to demonstrate and embed the museum’s values within the team and the wider museum.
● Continual development of your team, recognizing success and addressing areas for development, supported by the annual appraisal process.
● Working with and supporting volunteers and ensuring their full integration into the Communications team
Education, Qualifications, Competences, and Skills Required
● 5+ years of communications or marketing experience (including media buying, copywriting, proofreading, email marketing, and project management).
● Bachelor’s degree or equivalent experience.
● Experience working with writers and graphic designers is required.
● Experience with MailChimp, web maintenance, social media channels, and Adobe Acrobat and Adobe Creative Suite is required.
● Attentive to details, well-organized, and flexible in meeting shifting demands and priorities.
● Professional poise, strong interpersonal skills, a collaborative work style, and the ability to efficiently and accurately oversee various time-sensitive projects in a fast-paced work environment required.
● Strong writing skills, including proofreading, grammar, and spelling.
● Experience with Salesforce is preferred
● Ability to regularly work night and weekend hours.
● A strong interest in contemporary art is essential.
How to Apply
Please forward a cover letter and resume to [email protected].
Equal Employment Opportunities
IC Miami provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, ICA Miami complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities.
Institute of Contemporary Art, Miami
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