Do you love storytelling and developing compelling creative? Do you love dogs? Come help us grow!
We invented the world’s first GPS dog fence that allows people to create fenced in yards anywhere without having to build a physical fence or dig trenches and bury wires for an invisible fence. You’ll be part of a growing, fun, and collaborative team, driving the D2C sales of a hot, new consumer tech product.
Reporting to the VP of Marketing, this position manages the ideation and execution of creative and content to meet our marketing team needs. This includes all sorts of content from written to video to infographics to ebooks to digital ads. You will partner with our Paid Media Manager and our Brand Manager to help them define, ideate & secure the creative and content they need to drive their channels.
We are looking for an energetic creative who can take marketing goals and develop the powerful stories and creative needed to reach those goals. Ideally, someone who makes creative decisions with the help of data and testing results, not just intuition.
Responsibilities
- Lead the development of creative and content for SpotOn Fence that is on brand, resonates with our target customers, and drives results.
- Collaborate with the Paid Media Manager to develop creative based on testing results. Help this manager to translate the data into creative and messaging to test and then source the creative execution.
- Collaborate with the Brand Manager to develop assets that are engaging and support the growth of our owned channels such as the website, social media, and email. Ideate asset sets to drive thought leadership on topics that matter to our target customer.
- Source, write briefs for and manage freelancers to develop content of all kinds, bringing in the right resource for the project. Be able to execute personally on at least a few of the projects, such as video, graphic design, photography, audio, copywriting or have technical expertise to deploy asset sets on our website.
- Collaborate with VP of Marketing to update brand positioning, messaging, and creative guidelines as needed. Push the team to develop better brand and differentiate from competitors as well as resonate with our target customers. Oversee market research, as needed, to make these recommendations.
Requirements
- BA/BS in any field
- 2+ years as a producer, Creative Director or Art Director managing teams to produce effective consumer creative.
- 2+ years experience with managing and creating video projects, especially for social media and YouTube.
- 2-4 years working in a creative discipline: graphic design, copywriting, photography, script writing, video production, or podcast production.
- Proven experience working with teams to test creative and using data to develop new theories to test.
- Strong collaboration skills, works well across the team valuing input from different disciplines. Good listener. Humble enough to consider other points of view.
- Good communicator and storyteller. Can take in lots of data points and translate into a messaging and creative strategy.
- Innovative and can take the team in new directions that drive results.
- Ability to understand and communicate complex technology
- Experience working with dogs, either professionally or personally, is a plus. Comfort with touching and working with dogs is required.
- This can be a remote or hybrid role. Ability to attend periodic meetings at our Manchester, NH headquarters is preferred.
Compensation & Benefits
SpotOn offers highly competitive salaries based on an employee’s responsibilities and professional experience. SpotOn’s benefits include: Health/Dental/Vision (up to 95% company sponsored depending on plan), HSA/FSA/Dependent Care savings plan, 135 hours paid vacation, 10 paid holidays, 99 hours sick time, Medical & Parental Leave, Tuition Assistance, matching 401K plan, Disability Insurance, & Life Insurance. Work from home and daily schedule flexibility. Plus, you can bring your dog to work every day!
Commitment to Diversity
SpotOn Fence is committed to maintaining a diverse workforce and an inclusive work environment. We do not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, ancestry, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status.
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SpotOn Fence
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