Program Marketing Manager

Manager, Program Marketing @Nickelodeon

Overview:

At Nickelodeon, we magnify the best (and the mess) of being a kid. Our ever-expanding business delivers an outrageously good time everywhere we go, irresistibly defying expectations through our trademarked blend of heart, smart and fart. We’re here for anyone and everyone who’s remained true to the quirky, curious, and rebellious parts of themselves that make them unique individuals. In everything we do, we are committed to ensuring that every kid, parent, caregiver, teen/tween and employee feels seen, respected and welcome as part of the Nickelodeon family.

Does that sound like you? Then come join us! We Double Dare you.

The Program Marketing Manager will implement strategic marketing plans to support show launches and franchises across platforms. The Manager will serve as an authority on the properties facilitating the execution of coordinated marketing campaigns. The right candidate will be a proactive, self-starter who is proficient in children’s media but open to other entertainment backgrounds.

This role is an excellent opportunity to work with beloved IP and help develop marketing campaigns for Nickelodeon’s most iconic brands, while researching, exploring and discussing the most exciting trends in culture, kids, and media every day.

This role reports to the Director, Program Marketing.

Responsibilities:

Campaign management & marketing planning:

• Serve as strategic owner and expert of all assigned series, driving IP health and executing marketing campaigns.
• Partner with the Director to articulate goals & KPI’s, building key campaign plans for cross platform marketing efforts.
• Collaborate with cross-functional teams including Media Planning, Social, Creative, YouTube, and Press to ensure briefing and alignment of initiatives against the core strategy.
• Update and share marketing & planning materials for internal/external purposes (e.g., creative assets, property plans, one-sheets, calendars, executive presentations, etc.).
• Partner tightly with teams to ensure info-share, strategic alignment and creative execution consistencies.
• Develop knowledge of audience trends and behaviors, first- and third-party measurement tools, and emerging trends/platforms.
• Make marketing recommendations based on frequent assessments of competitive programming and audience trends.
• Strategize innovative and non-traditional ways to market Nickelodeon properties across the entire ViacomCBS ecosystem.

Campaign execution & optimization

• Execute briefing of marketing deliverables – clearly articulating the role, strategy and context of each piece
• Review creative to ensure all elements of a campaign remain on strategy.
• Ensure real time communication flow across creative, agency, media and internal  teams.
• Serve as a liaison to external agencies and partners. Write, update and communicate externally facing communication to vendors as needed.
• Partner with Analytics and Agency teams to develop recaps and plans for optimization for Nickelodeon campaigns.
• Drive execution of any on the ground activations supporting series or at special events.

Basic Qualifications:

• Bachelor’s Degree required
• 3-6 working in marketing, media or consumer strategy position

Additional qualifications:

• Ability to handle numerous projects, be very organized and meticulous.
• Shown self-starter with an excellent approach
• Be able to work within a very time-sensitive, fast paced environment, as well as communicate efficiently (both written and verbal)
• Proactive, strategic problem solver with the ability to troubleshoot and provide creative solutions
• Ability to interpret analytics and apply research to make informed recommendations
• Experience in working within and collaborating with cross-functional teams at all levels, as well as third party agencies and partners
• Able to understand, coordinate and articulate campaign strategies
• Strong desire to work for a global brand and help drive brand affinity for Nickelodeon!
• Excellent knowledge of Microsoft-based software: Outlook, Word, Excel, PowerPoint
• Previous experience marketing to children and parents is a plus
• Emerging platform strategy and/or marketing experience
• Passion for kids & family entertainment!

Nickelodeon