At Jaanuu, we design premium scrubs & apparel using cutting edge technology. We’re on a mission to empower healthcare professionals with fashion-forward scrubs that help them look good, feel good, and do good. Think of us as the Nike of scrubs. Founded in 2013, Jaanuu is a venture-backed DTC brand that has seen tremendous growth in the healthcare space. The future is bright, and we’re looking to build out our team to bring us to the next level.
The Creative Director will have the unique opportunity to establish the look and feel of a newly repositioned brand, developing everything from the font library and color palette, to launch campaigns and the overall brand experience. The right candidate will bring a disruptive vision that will set the brand apart in the market and will have personal passion for its unique positioning and DNA – grounded in diversity and inclusivity.
The Creative Director will be an entrepreneurial, hands-on leader, ready to dive in and wear many hats. The hire will thrive in a fast-paced, high growth environment, with proven success hiring, mentoring and guiding a team to drive rapid scale. The Creative Director will have a highly collaborative working style, will embrace feedback, and will have proven success working closely with multiple stakeholders and high-level talent.
The right candidate will have a strong background in the digital space, with deep experience working for successful performance ecommerce businesses. They will bring strength in graphic design and typography, as well as concepting and producing high caliber creative campaigns and revenue-driving ecommerce photography. They will have a strong and consistent creative vision grounded in storytelling, but will also be flexible in their approach, finding a balance between inspiring campaigns that enhance the brand and direct-response content that fuels the business.
The Creative Director will be responsible for developing and executing strategically inspired and creatively led, omni-channel campaigns that provoke a relationship with consumers across all touchpoints. With direct oversight of brand creative, including editorial campaigns, site experience, video, product photography, styling, art direction, graphic design and shoot production, the Creative Director will establish, build and consistently inspire the creative team to develop innovative concepts that result in world-class experiences. The candidate will partner closely with other cross-functional creative teams, including, Social Media, Acquisition and others, to ensure the brand DNA and specific storytelling campaigns create the greatest brand and business impact, while delivering consistency across all touch points.
The right candidate will inspire and lead by example, setting professional standards for the team and the department while consistently developing practices and processes to inspire, innovate, and harness new ways of thinking. As a strategic and conceptual leader, s/he will have extensive experience supporting and driving mobile, desktop and retail business channels, and deep knowledge across all creative disciplines. S/he will concept and produce campaigns, content and collateral for digital and print mediums ranging from traffic driving store windows and retail signage, to revenue-driving marketing communications and site experiences.
A leader, decision maker and mentor with excellent communication skills and a willingness to be flexible, productively take feedback and embrace the highly collaborative company culture is essential. The right candidate will also have an aptitude to embrace and keep up with the fast pace of a wide variety of photoshoot and design deliverables as a part of the day-to-day operations while maintaining a wide degree of creativity and latitude.
This hire will report into our SVP, Executive Creative Director.
Responsibilities:
- Bring the brand to life in a highly disruptive and compelling way, creating new, engaging and innovative multi-dimensional creative campaigns each month.
- Develop the visual identity and tone of the brand, creating standards and processes to ensure consistency in the look and feel of all brand creative implemented across all touch points.
- Understand specific business, brand, marketing and creative goals; prioritize initiatives and allocate creative resources as appropriate.
- Work closely and effectively with multiple internal teams and business partners to pitch and land campaign concepts that support brand and business objectives.
- Develop and execute seasonal and monthly creative campaigns aligned with pre-determined product stories that build brand awareness while driving traffic and hitting key KPI and revenue targets.
- Understand, embrace and utilize marketing analytics to drive and evolve creative ideas that meet direct response performance objectives.
- Embrace a mobile-first mindset, from photography direction and layout, to typography and brand voice.
- Develop creative direction and oversee photography, styling and design of all brand and marketing materials, including but not limited to: creative campaigns, editorial campaigns, video content, social content, mobile and desktop site experiences, marketing and email communications, retail windows, signage and in-store imagery, direct mail campaigns, direct marketing pieces, product and retail packaging and more.
- Direct creative and photo studio teams to ensure creative vision is maintained across all touch points while delivering high quality materials accurately and on time.
- Build and maintain strong working relationships with cross-functional creative teams to create the most impactful video spots, social channels and acquisition experiences.
- Partner with cross-functional Growth Marketing, Public Relations, Merchandising, Design, and Product teams to ensure the creative team and the content they produce is working collaboratively and efficiently across the brand and business.
- Partner with the Social Media team to develop innovative creative campaigns and content that builds buzz, further engages our community, grows followers and builds loyalty.
- Recruit, hire, onboard, manage and develop a team of Creative associates across a wide variety of disciplines.
- Consistently challenge self and team to deliver leading edge creative campaigns and content while embracing the demands and pace of a high growth company.
Qualifications:
- Creative degree required.
- Minimum 10 years of creative leadership experience with strength in digital and a profound understanding of the performance fashion ecommerce industry.
- Proven experience in driving and creating a compelling and efficient mobile-first shopping experience.
- Strong background in retail, focused in the performance, fashion, beauty or consumer goods industries.
- Experience working both in-house in the performance industry and on the editorial/media side preferred.
- A highly collaborative leader and team player with a proven track record in effectively hiring, leading, directing and managing a group of cross-disciplinary teams while promoting conceptual thinking and inspiring others.
- Proven success in conceptualizing, developing and implementing new, innovative creative ideas.
- A solid understanding of digital media, ecommerce and marketing; an ability and a desire to adapt to the changing landscape of technology.
- Strong industry relationships with photographers, model agencies and production companies; ability to effectively direct outside vendors to deliver on campaigns and content.
- A strong collaborator with the ability to effectively manage to opposing viewpoints and productively take and respond to feedback from others.
- A sense of enthusiasm, passion and commitment to continually bring a fresh perspective to the team, our customer, and our creative campaigns.
- Ability to set up efficient and effective processes, and manage and meet deadlines.
- Excellent written and verbal communication skills.
- Ability to succeed in a fast-paced environment, including quickly and accurately assessing opportunities to determine the best approach.
- Ability to work within budget, effectively allocate resources, and meet deadlines.
- A customer-centric approach that balances creative vision and key metrics in all decision making.
- A strong affinity toward diversity and inclusivity, and a passion for staying ahead of trends and influencers driving this lifestyle.
- Strong portfolio of relevant work.
But what’s in it for you? Glad you asked!
In addition to a competitive salary, we offer a multitude of benefits and perks, including:
- Full suite of medical insurance with 100% employer-paid contributions for employees and 50% paid coverage for dependents, plus no-cost access to Employee Assistance Programs,
- 12 weeks paid Parental Leave,
- 401k with company match,
- Meaningful stock options grants for eligible full-time employees,
- 9+ paid holidays + winter break (Christmas Day to New Year’s Day),
- Unlimited, flexible time off,
- Generous monthly WFH stipend,
- Jaanuu Employee Discount and more!
At Jaanuu, we don’t just accept differences — we celebrate it and we learn from each other for the benefit of our people, our products, and our community. Jaanuu is proud to be an equal opportunity workplace. We interview and hire applicants of all backgrounds, orientations, expressions, and identities.
Jaanuu
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